Alix Earle is a 22-year-old American social media personality known for her candid and relatable content on platforms like TikTok and Instagram.
She has rapidly gained popularity for her authentic beauty, fashion and lifestyle tips, engaging with her followers through humor and honesty.
Alix’s rise to fame, known as the Alix Earle effect, has led to significant brand partnerships and a loyal fan base, with millions of followers across social media platforms.
She is also recognized for her podcast series and her ability to connect with her audience on a personal level.
| Net worth | $6 million |
| Profession | Media personality |
| Date of birth | December 16, 2000 |
| Nationality | American |
How did Alix Earle become famous on TikTok?
Alix gained fame on TikTok with her Get Ready With Me (GRWM) videos and candid content.
She started posting on TikTok during her freshman year at the University of Miami in 2020 and has since amassed over 6 million followers on the platform.
Alix’s relatability and authenticity have been key factors in her success, as she shares details of her personal life and openly discusses topics such as acne and family.
Net worth
Alix has an estimated net worth of $2 million.
She made her fortune primarily through her successful presence on social media platforms like TikTok, Instagram and YouTube.
Alix’s popularity, known as the “Alix Earle effect,” has led to significant brand partnerships with companies like White Fox Boutique, Revolve and Rare Beauty.
Additionally, her podcast series and her ability to connect with her audience on a personal level have contributed to her financial success.
Source of income
Alix’s main source of income is her social media presence, particularly on TikTok.
She earns up to $70,000 per sponsored video, thanks to the Alix Earle Effect, where her recommendations drive significant engagement and sales for brands she promotes.
Alix also models for various fashion brands and appears at fashion shows, further expanding her influence and earning potential.
In addition to her social media and modeling career, she has ventured into Bitcoin mining, which contributes to her estimated net worth of $6 million to $15 million.
This investment in cryptocurrency mining demonstrates her diversified income streams and business acumen, setting her apart from other social media influencers.
Endorsement deals
Alix has landed brand deals with companies like Amazon, GrubHub, American Eagle, and has even launched her own energy drink with Amino Lean.
She charges between $40K and $70K for a brand deal, and for a single post, she may charge up to $100K.
Alix’s Bitcoin mining activities have also contributed to her success.
Alix Earle’s type of content
Alix’s TikTok content primarily consists of Get Ready With Me (GRWM) videos, where she shares her makeup routine, outfits, and personal life experiences with her followers.
She is known for her authenticity, transparency, and relatable approach, discussing topics like breakups, mental health and acne.
Alix’s content has sparked a phenomenon called the Alix Earle effect, where her recommendations lead to rapid product sales and increased online searches.
Her popularity has also highlighted the challenges faced by creators of color in achieving similar success on TikTok.
Education
Alix graduated from Red Bank Catholic High School in Red Bank, New Jersey, in 2019 and attended the University of Miami, where she graduated in May 2023 with a degree in business.
Her family background and personal experiences, including her struggles with an eating disorder and body dysmorphia, have also contributed to her success and connection with her audience.
Personal life
Alix is currently in a relationship with Braxton Berrios, a 28-year-old American footballer who plays as a wide receiver for the Miami Dolphins in the National Football League.
They went red carpet official at the 2023 ESPYS in July.
Before dating Alix, Berrios was linked to Sophia Culpo, the younger sister of Olivia Culpo, for two years, but they broke up in early 2023.
The couple was first spotted together in March 2023, and their relationship was confirmed in May 2023.
They celebrated their first Thanksgiving together in November 2023.