Privacy Policy

We have prepared this privacy policy to explain to you how we collect, use and share information and personal data (as defined under applicable law) we obtain through your use of the Internet sites, applications and online services that are operated by, controlled by or affiliated with The Scoop Kenya and any of its subsidiaries, affiliates, brands and entities that it controls.

This policy only covers information collected through the services and via direct communications between you and The Scoop Kenya, and does not cover any information collected at any other website, application or otherwise by us (unless specifically stated), including when you call us, write to us, or communicate with us in any manner other than through the services.

By using the services, you consent to such collection, use and sharing of your information and Personal Data and agree to the terms of this Privacy Policy.

We will only process your Personal Data in accordance with applicable data protection and privacy laws.

Information we automatically collect

Categories of information: We and our third-party service providers (including any third-party content, advertising and analytics providers) automatically collect certain information from your device or web browser when you interact with the services to help us understand how our users use the services and to target advertising to you.

For example, each time you visit the services we and our third-party service providers automatically collect your location, IP address, mobile device identifier or other unique identifier, browser and computer type, Internet service provider used, clickstream information, access time, the web page you came from, the URL you go to next, the web page(s) that you access during your visit and your interaction with content or advertising on the services.

We may contract with third parties to collect this information on our behalf for analytics purposes. These include companies such as Ezoic Big Analytics, Chartbeat, Comscore and Google.

Purposes for this information: We and our third-party service providers use such Usage Data for a variety of purposes including to diagnose problems with our servers and software, to administer the services, to gather demographic information and to target advertising to you on the services and elsewhere online.

Accordingly, our third-party advertising networks and ad servers will also provide us with information, including reports that will tell us how many ads were presented and clicked on the services in a manner that does not identify personally any specific individual.

The Usage Data we collect is generally non-identifying, but if we associate it with you as a specific and identifiable person, we will treat it as personal data.

Information you choose to submit

You can visit the services without telling us who you are or revealing any information by which someone could identify you as a specific, identifiable individual.

If, however, you wish to register to become a member of the services, you are required to provide certain Personal Data (for example, your name and email address), and you must also provide a username and password.

We use your Personal Data to fulfill your requests for products and services, to improve our services, to contact you from time to time, with your consent, about us and our products and services, and as otherwise described in this Privacy Notice.

We refer collectively to all information we collect that is not Personal Data, including Usage Data, demographic data and de-identified Personal Data, as Non-Personal Data.

If we combine Non-Personal Data with Personal Data, we will treat the combined information as Personal Data under this notice.

Personal Data, Non-Personal Data, and User Submissions are referred to in this Privacy Notice collectively as User Information.

You may choose to enter contests, sweepstakes, competitions, participate in surveys, subscribe to newsletters, comment articles, use message boards, chat rooms, reader photo upload areas, reader ratings and reviews, save articles or other content on our sites, reader-created content upload areas, contact us and customer support areas, and areas that allow you to register for SMS text messaging and mobile alerts, or otherwise interact with us in similar ways (Interactive Areas).

These Interactive Areas may require that you provide Personal Data corresponding with the activities.

You understand and agree that the Interactive Areas are voluntary and that your providing Personal Data for those activities will be collected and used by us to identify and communicate with you.

In certain circumstances, we may share that Personal Information with sponsors, advertisers, affiliates or other partners.

If you have questions about a specific Interactive Area, please contact us and reference that specific Interactive Area.

In addition, you are required to provide certain Personal Data when you submit a job application and supporting materials.

Where you submit a job application on behalf of another person, you confirm that you have made that person aware of how we collect, use and share their Personal Data, the reason you have provided it, how they can contact us, the terms of this Privacy Notice and related policies and that they have consented to such collection, use and sharing.

You can also choose to submit or we may collect additional information about yourself, such as demographic information (for example your gender, birth date, or zip code) and information about your preferences and interests.

Failure to provide any required Personal Data will prevent us from being able to provide the services you request (e.g., member registration or submission of job application) or otherwise inhibit our ability to provide the services.

Examples of user information we may collect

Contact data: We collect your first and last name, email address, postal address, phone number and other similar contact data.

Credentials: We collect passwords, password hints, and other information for authentication and account access.

Demographic data: We collect demographic information including your age, gender and country.

Payment data: We collect data necessary to process your payment if you make a purchase, including your payment instrument number (such as a credit card number) and the security code associated with your payment instrument.

Profile data: We collect your username, interests, favorites and other profile data.

Contacts: We collect data about your contacts in order to fulfill a request by you, such as fulfilling a gift subscription. Such functionality is only intended for United States (U.S.) residents.

By using this functionality, you acknowledge and agree that both you and your contacts are based in the U.S. and that you have your contacts’ consent for us to use their contact information to fulfill your request.

Content: We collect the content of messages you send to us, such as feedback and product reviews you write, or questions and information you provide to customer support.

We also collect the content of your communications as necessary to provide you with the services you use.

Resume data: We collect data to consider you for a job opening if you submit an application to us, including your employment history, writing samples and references.

Survey data: We may also survey visitors about various topics, including events and experiences, media consumption preferences and how we can improve our sites and services. Response to our surveys is entirely voluntary.

Public postings: We collect information when you submit something to be displayed on our sites.

Any communication you submit or that may be posted to a publicly viewable area of our sites, such as a comment on an article or a review, is a public communication and may be viewed by the general public.

Therefore, you acknowledge and understand that you have no expectation of privacy or confidentiality in the content you submit to such areas via our sites, whether or not your submission includes personal information.

These submissions would include newsletter sign-ups and any area of our site that requires a login or registration prior to use.

If at any time you display your personal information in any communication submitted to such areas, other individuals may collect and use your personal information.

We are not responsible for, nor can we guarantee the protection of, any personal information you disclose in a communication submitted to such areas for posting or contained in an email or other communication submitted to us for such posting, and thus, you acknowledge that if you disclose personal information in any such material, you do so at your own risk.

Information we receive from other sources

We may supplement the information we collect with outside records in order to learn more about our users, to better tailor the content and offers we show you, and for other purposes.

We may receive this information about you from public sources or third parties, including without limitation consumer data resellers, social networks and advertisers that demonstrate collection complaint with applicable privacy laws.

We may combine the information we receive from those other sources with information we collect through the Services.

In those cases, we will apply this Privacy Notice to the combined information.

Information use

We use the information we collect, including Personal Data and Usage Data;

– to enable you to use our services, to create an account or profile, to process information you provide via our services (including verifying that your email address is active and valid) and to process your transactions;

– to provide related customer service and care, including responding to your questions, complaints, or comments and sending surveys and processing survey responses;

– to provide you with information, products, or services that you have requested;

– to offer SMS text message mobile alerts for specific purposes;

– to offer an ‘Email This’ feature that allows visitors to email a link to another person to inform them about an article or feature on the Sites.

We do not retain telephone numbers or email addresses collected for these purposes after sending the SMS text message or email;

– to receive and process job applications for jobs with us;

– to provide you with information, products, or services that we otherwise believe will interest you, including special opportunities from us and our third-party partners;

– to tailor content, recommendations, and advertisements we and third parties display to you, both on the services and elsewhere online;

– for internal business purposes, such as to improve our services and content;

– to administer and process contests, sweepstakes, promotions, conferences and special events (collectively ‘Events’).

Information collected through our Sites in conjunction with such Events is also used for marketing additional products, services and events by us and/or by our advertisers, sponsors, and marketing partners.

Please see the rules of each individual Event and any applicable privacy policies for those Events for additional information on the choices you may exercise with respect to the use of your personal information collected in connection with that Event.

To the extent there is a conflict between this Privacy Notice and the rules or policies applicable to an Event, the rules and policies associated with the Event shall govern.;

– to contact you with administrative communications and, in our discretion, changes to our Privacy Notice, Terms of Use, or any of our other policies;

-to comply with regulatory and legal obligations; and

– for purposes as disclosed at the time you provide your information and as further described in this Privacy Notice.

The services contain links to other websites that we do not control, and the services contain videos, advertising and other content hosted and served by third parties.

We are not responsible for the privacy practices of any third-party. We may also integrate with third parties who will interact with you under their terms of service.

Children’s privacy

The services are intended for a general audience and are not intended for and should not be used by children under the age of 18.

We do not knowingly collect information from children under the age of 18 and we do not target the Services to children under the age of 18.

If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should contact us at

We will delete such information from our files as soon as reasonably practicable.