Logan Paul is a 28-year-old American social media influencer, professional wrestler, YouTuber, entrepreneur and actor.
He is currently signed to WWE where he competes on the SmackDown brand and is the current WWE United States Champion.
Logan gained a following in 2013, posting sketches on Vine, and later transitioned to YouTube, where he has over 23 million subscribers on his main channel and has ranked on the Forbes list for the highest paid YouTube creators in 2017, 2018 and 2021.
In addition to his social media career, he has also dabbled in acting, appearing on Law & Order: Special Victims Unit, Bizaardvark and starring in the movie The Thinning.
Logan has also explored other avenues, including releasing music and fighting in amateur and professional boxing matches.
He made his professional wrestling debut in WWE in April 2022 and has since battled Seth ‘Freakin’ Rollins and Roman Reigns, competed in the Money in the Bank Ladder Match and won the United States Title.
Net worth | $150 million |
Profession | YouTuber, entrepreneur, influencer, boxer |
Date of birth | April 1, 1995 |
Nationality | American |
Background
Logan was born to Greg Paul and Pam Stepnick, who were very young when they had the YouTuber and his brother, Jake Paul.
Greg, born in October 1963, had a small business when the brothers were young, while Pam Stepnick, born in July 1963, was a professional nurse.
The couple divorced when the brothers were young, and their mother remarried and moved to Ohio.
Despite their parents’ separation, they remained close and supported their sons’ careers.
The Paul brothers went on to find success on Vine, YouTube and eventually professional boxing, with their parents playing a significant role in their upbringing and success.
Net worth
Logan has an estimated net worth of $150 million.
This is due to his successful career with multiple revenue streams from YouTube ad revenue, social media sponsorships, business ventures and his combat career in boxing and WWE.
Logan has earned millions from his YouTube channels, social media sponsorships, clothing line, and his Prime drink venture with KSI, which has been valued at up to $8.4 billion.
In addition, he has earned millions from his combat career, including fights against Floyd Mayweather and Dillon Danis and his wrestling career with WWE, where he currently holds the title of WWE United States Champion.
Prime Drink
Prime Drink is a beverage company co-founded by Logan and KSI.
Launched in January 2022, it offers a range of products including sports drinks, drink mixes and even energy drinks.
The drink gained significant hype due to the founders’ immense social media following.
With tens of millions of subscribers combined, their announcement and promotion on platforms like Instagram created a buzz, particularly among younger audiences.
This social media push was backed by sponsorships with mainstream sporting figures and teams, further solidifying Prime’s presence.
Prime Hydration comes in various flavors like Strawberry Banana, Cherry Freeze and Lemonade for their core hydration drink line.
They also offer a Hydration+ line with added electrolytes and a separate energy drink category.
WWE deal
Paul has two key deals with WWE.
The first is a performance contract. In April 2023, he signed a renewal deal after a successful year in the ring.
While exact details are unknown, it’s reported to be a multi-year contract with appearances at major events like WrestleMania.
Some reports suggested a high salary, but others believe it’s likely lower.
Regardless, it places him among the well-paid WWE stars.
The second deal is for Logan’s beverage brand, Prime.
Prime became the official hydration drink of WWE in a major sponsorship deal.
This means the Prime logo will be featured prominently at big events and on merchandise.
The deal also includes things like athlete endorsements and retail promotions.
This partnership is a big win for both Prime and WWE, raising brand awareness for both.
UFC deal
Logan’s Prime Hydration struck a major deal with the UFC in early 2023 making the it the official sports drink of the entire UFC organization.
This multi-year deal made Prime visible across all UFC events.
Their branding appeared during pay-per-views and fight nights, putting Prime front and center for millions of MMA fans.
There were co-branded marketing campaigns with the UFC, content creation featuring Logan, KSI and UFC fighters, and even a name change for the UFC octagon’s red and blue corners – they became the Prime Hydration Recovery Zones.
Additionally, Prime’s association with the UFC extended beyond just marketing.
They became the presenting sponsor for UFC weigh-ins, a key pre-fight tradition.
Additionally, they became the first-ever presenting partner for the UFC Foundation, the organization’s charitable arm.
The deal also included a partnership with the UFC Performance Institutes, facilities dedicated to training UFC athletes.
This UFC deal was a massive win for Prime Hydration, a young brand with big ambitions.
It leveraged the immense popularity of the UFC and its fighters to propel Prime into the spotlight of the combat sports world.
Car collection
Logan has a car collection that caters to both his need for speed and practicality.
His collection started with a classic American muscle car, the Dodge Challenger SRT8, a powerful machine with a head-turning design.
There are rumors he may have parted ways with this one in 2020, but it seems American muscle still holds a place in his heart.
For venturing off-road, Logan has a couple of interesting choices.
The 2021 Ford Bronco in his collection combines modern design with classic off-road capability.
Additionally, the Mercedes-Benz G550 4×4, nicknamed the White Beast, is a powerhouse built for conquering tough terrains in style.
Comfort and extravagance are also on the menu for Logan.
The Mercedes Maverick Sprinter Van, customized for extended journeys, provides a luxurious travel experience on wheels.
There are also rumors of a blacked-out Rolls-Royce Cullinan gracing his collection, though confirmation on his ownership remains unclear.
When it comes to pure speed and adrenaline rush, Logan reportedly has a taste for Italian exotics.
A Lamborghini Huracán, possibly the Performante model, is said to be part of his collection.
These sleek machines are known for their exceptional performance and handling capabilities.
There have also been whispers of a Bugatti Veyron, a pinnacle of automotive engineering with a hefty price tag, but it’s uncertain if this is truly one of his prized possessions.
Real estate
In California, Logan owned a spacious house in Encino, Los Angeles, nicknamed the Maverick House.
This residence boasted features like a pool, wet bar, wine cellar and a large kitchen.
He also ventured into the desert, purchasing a ranch-style house with a main house, guest house and outhouse in the San Jacinto mountains.
Interestingly, this property is said to have been the center for Timothy Leary’s Brotherhood of Eternal Love in the 1960s.
Looking beyond California, Logan and his brother Jake reportedly made a grand purchase in 2021; a massive beachfront mansion in Puerto Rico, estimated to be worth a staggering $16 million.
There’s even a YouTube video offering a glimpse into the luxurious features of this property.
Vine career
Logan’s rise to fame began on the now-defunct video-sharing platform Vine.
In 2013, he started creating comedic skits on the app, which allowed users to share short, six-second video loops.
Logan’s goofy antics and over-the-top humor resonated with audiences, and he quickly amassed a large following.
By 2015, he was considered one of Vine’s most influential figures with his funny Vines garnered millions of views and ‘loops,’ propelling him to internet stardom.
This success also translated into financial gain, with Logan’s short videos generating significant advertising revenue.
He even leveraged his Vine fame into appearances on shows like Law & Order: Special Victims Unit and built a dedicated fanbase he called the Logang.
While Logan continued creating Vines, he also started a YouTube channel in 2013.
Transition to YouTube
Logan’s rise to fame is deeply tied to YouTube.
He wasn’t exactly a newcomer when he started his channel, having built a following on Vine, a now-defunct video sharing platform.
But it was on YouTube that he truly carved his space. Early on, his content consisted of vlogs, pranks and challenges, the kind of material that was popular with the platform’s younger audiences.
Logan’s career on YouTube wasn’t without controversy.
In 2017, he uploaded a video from a trip to Japan that included footage of a man who had apparently committed suicide in the Aokigahara forest.
The video sparked outrage for its insensitive portrayal of a serious topic.
He issued an apology and took the video down, but the incident left a mark on his reputation.
Despite the controversies, Logan’s YouTube channel continued to grow, reaching tens of millions of subscribers.
Boxing career
Logan’s foray into boxing began with a bang, though not exactly a victorious one.
It all started in 2018 with a very public challenge from fellow YouTuber KSI.
The two met in the ring for a highly anticipated amateur bout that ended in a majority draw.
This fight, despite not having a clear winner, is credited with helping to ignite a new trend of influencer boxing.
Following the initial draw, the rivalry between Logan and KSI continued.
They decided to settle things once and for all in a professional rematch in 2019.
This time, however, KSI emerged victorious with a split decision win.
While Logan’s professional boxing record might not boast a string of wins, his career took an interesting turn in 2023.
He stepped into the ring against Dillon Danis and secured a win.
This victory seemingly fueled his desire to continue competing, and he even called out legendary wrestler Rey Mysterio.
The challenge was accepted, and their match took place at the WWE Crown Jewel event in November 2023.
In a controversial turn of events, Logan emerged victorious after using brass knuckles, winning his first WWE championship title – the United States Championship.
While Logan’s boxing career in the traditional sense might be short with a record of 1 win, 1 loss and 2 draws, his influencer boxing matches and his recent success in the WWE have certainly made him a noteworthy figure in the combat entertainment world.
Japan suicide forest controversy
In 2017, Logan sparked a major controversy with a video shot in Japan’s Aokigahara forest.
Aokigahara is known as a “suicide forest” due to the tragically high number of suicides that take place there.
Logan’s video documented his visit to the forest, and in a shocking turn, showed him encountering a deceased person who had apparently died by suicide.
The video caused immediate outrage.
Viewers were horrified that Paul would film such a sensitive subject, with many accusing him of being disrespectful to the dead and making light of suicide.
The video also showed Logan and his friends appearing to laugh and joke around after the discovery.
This lack of seriousness further fueled the criticism.
The fallout was significant with Logan facing widespread condemnation online, with many calling for YouTube to take action against his channel.
Several sponsors and collaborators distanced themselves from him.
Dwayne ‘The Rock’ Johnson, who had previously worked with Logan, reportedly requested that all photos and videos of them together be removed.
YouTube ultimately removed the video and issued a temporary demonetization of Logan’s channel.
In the aftermath, Logan issued an apology, expressing remorse for his actions.
The incident remains a stain on his career, highlighting the importance of sensitivity and respect when dealing with serious topics.
Philanthropic efforts
Logan has become known for his philanthropic efforts alongside his internet fame.
It’s important to note this philanthropic work came after a controversial incident that tarnished his image.
In 2017, he faced backlash for filming a body in Japan’s Aokigahara forest, a known suicide site.
Following the controversy, Logan pledged to donate $1 million to suicide prevention charities.
He started with a $250,000 donation to the National Suicide Prevention Lifeline.
This donation helped the organization answer calls from people in need.
Logan’s philanthropy extends beyond suicide prevention.
He has also donated to organizations like the American Red Cross, the Make-A-Wish Foundation and the Humane Society.
These donations show a broader commitment to giving back.
While some criticize the timing of his charitable efforts, there’s no denying the positive impact they have had on various causes.
Personal life
Logan is currently engaged to Danish supermodel Nina Agdal.
They started dating in mid-2022 and went public with their relationship on Instagram in December of that year.
The pair announced their engagement in July 2023, just two months after celebrating their first anniversary together.
Agdal is a well-known model who has appeared in campaigns for major brands like Sports Illustrated and has nearly two million followers on Instagram.
The couple has been seen together at various events and frequently post about each other on social media.