Advertise With Us

INQUIRIES

Email: ads@thescoop.co.ke

Our website attracts a loyal following of readers who visit us regularly for engaging content and informative articles.

We cover a wide range of topics, from technology and lifestyle to health and fitness, ensuring that our readers always have something interesting to read.

We take pride in the quality of our content, which is well-researched, insightful, and engaging.

Our readers trust us to provide them with accurate and helpful information, and we’re always looking for ways to improve their experience on our website.

By advertising with us, you’ll have access to a highly engaged audience who are passionate about the topics we cover.

Whether you’re promoting a product, service, or event, our platform is the perfect place to reach a targeted audience of regular visitors and web surfers alike.

We offer a range of advertising options to suit your needs and budget, from display ads to sponsored content and product reviews.

Our team of experienced marketers will work with you to create a customized advertising plan that meets your goals and maximizes your ROI.

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Our Services

Social Media Marketing

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We offer one-off and/ or renewable social media marketing services in Kenya and internationally. Our digital marketing agency consultants take time to listen to you the client and understand your pain-points and objectives to formulate custom digital marketing strategy for your business/ brand.

Our social media marketing services offer you a targeted advertising approach on platforms such as Facebook, LinkedIn, Twitter, YouTube and Instagram among others.

Facebook Advertising

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Advertising on Facebook will best suit your business, reach your desired audience, and give you the biggest return on your investment especially when running awareness & consideration-based campaigns.

Facebook ads now come in several varieties. You can promote your Page, posts on your Page, actions users took, or your website itself.

We recommend Facebook advertising because of the various targeting filters the platform offers when performing targeted ads to reach your preferred buyer personas.

Instagram Advertising

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Instagram can be a great advertising platform, allowing you to not only grow your brand through visual organic content, but also allowing you to run ads that can increase the number of eyes that see your posts. Instagram ads help to drive traffic to your website and increase brand awareness.

The types of ads you can run on Instagram are photo ads, video ads, carousel ads and stories ads.

Instagram Ads gives you an opportunity to create well-rounded campaigns for users at all stages of the funnel, more effectively build brand awareness and driving conversions at the same time.

Google Search Advertising

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Google Search ads are a form of native advertising that appears on search engine result pages.

These ads are visible when a user makes a query on Google, search ads that are relevant to the keywords then appear in the top four spots of Google’s Search Results Page or at the very bottom of the page – what’s more, the search network now displays images of products from eCommerce sites.

These ads are based around the immediate need for a product or service. This ad format shows up when the searcher needs them. This is why it’s a top choice for higher leads and sales because many people click on these types of ads. More clicks equal more engagements. More engagements mean more sales.

Google Display Advertising

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Google Display ads are image-based ads or otherwise known as banner ads which allow you to target people who are likely to be interested in your products. These ads are ads shown to users across websites, videos, and applications that are a part of the Google Display Network (GDN), based on their previous online activity.

This ad format can help you to introduce your business to specific target audiences who are likely to be interested in what you’re selling. You can reach more people compared to only using search ads. These ads also let your ads appear alongside related YouTube videos, or as pop-ups within YouTube videos.

YouTube Advertising

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YouTube ads are a function of YouTube that allows advertisers to create video ads to be shown to the platform’s users. YouTube advertising all occurs online in Google AdWords.

You create your videos and upload it to Google AdWords, choosing the ad targeting and placement for your ads. You bid to display the ad, paying any amount that is within your budget. Once viewers watch your ad, you pay.

YouTube advertising all occurs online in Google AdWords whereby you create your own videos upload it/ them, to Google AdWords and choose the ad targeting and placement for your video ads. You bid to display the ad, and once viewers watch your ad, you pay.

Twitter Advertising

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Twitter advertising help get your tweets and your account in front of more people who are interested in your brand or what your offering is. Advertising on Twitter enables you to promote individual tweets or entire campaigns dedicated to specific objectives.

Twitter ads offer plenty of value, and when used as part of a diversified marketing strategy, they can help you connect with new members of your industry or shared interests

Twitter Ads campaigns help you reach your marketing goals – whether that’s building awareness, driving consideration, or delivering conversions.

Training and Consultation

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We offer online consultation & training in digital strategy, online marketing mixes, digital promotional mixes, Digital marketing on social media platforms & PPC-based ads on Google, website/ app development and online business management.

Other topics include e-commerce solutions, driving more online engagement for your brand/ business or products, delivering qualified leads for sales teams, how-to Q&A sessions, CRM management, e-mail marketing campaigns and how to rank higher in search engine results pages.

Graphic Design

D12D151D 72E3 4F3C 8C82 7D6E18701B6DOur range of works are;

  • Complete Brand Toolkits (Contain a whole spectrum of brand assets as below)
  • Digital marketing artwork (Social media marketing posters, Google banner ads)
  • Website banners (Sidebar, footers, for landing pages) widegtized ad sizes, in-page ads and other custom dimensions.
  • E-mail footers
  • Logo/Animated Logos
  • Infographic Design
  • Letterheads
  • For-print design (Outdoor advertising such as Billboards and Display banners)
  • Newsletter design (Online and physical)
  • Brochures
  • Flyers
  • Animated GIF Banners
  • PowerPoint Designs
  • Book cover Design
  • Web Design

Content Writing

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We help businesses better communicate the value of their products, services and unique selling proposition with our SEO writing services.
Our SEO writing optimizes the content on your website pages so that search engines such as Google will more easily crawl its content and judge it favorably. When it is judged more favorably, it is given a better placement in the SERP.
We write;
  • Academic writing services
    • Website Content
    • Product Descriptions for e-commerce
    • Blog Posts
    • Ad Copy & Social media marketing captions
    • Frequently Asked Questions & Knowledge-bases
    • ChatBot conversation strings.
    • E-Mail Content & Newsletters
WordPress Web Design
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We offer website design services, website redesign services and offer regular website maintenance services that are either one-off or renewable monthly.
Whether a basic website or a multi-vendor e-commerce website, we go all the way in advising the client on the requirements and correct functionality to fit their existing business model.
Our custom WordPress website designs are developed with premium themes, modern plugins, keywords-rich content and a strategic approach geared to your overall objectives.

What We Consider Before Running A Campaign

Research

Top on the list of things we value as necessary is the identification of characteristics that make up your ideal customer or targeted audience at the marketplaces.

This is also known as your buyer persona. We conduct business intelligence research with various online tools and previous campaign data to identify emergent trends and a competitive edge for your social media marketing campaign in Kenya or internationally.

Observation

Our inbound marketing approach in social media marketing enables us to provide useful content to different users and potential customers along the buyer’s journey.

Whether you are looking to achieve brand awareness, consideration or conversions with a social media marketing campaign, we offer custom content for your monthly calendar such as custom social media captions and custom-designed posters and artwork to enable your useful messaging to reach the targeted audiences, at the right time and have maximum impact and value for your social media advertising budget.

Multi-platform approach

Based on your overall advertising strategy to reach either B2C or B2B audiences based on filters such as their – interest & behaviors, job roles, life events, browsing habits, age groups/ bloc, gender, geolocations and other filters, we create a custom digital marketing mix comprising of recommended social media platforms to be employed to reach targeted audiences and meet objectives.

Targeted Campaigns

Our social media marketing campaigns on Facebook, Instagram, Twitter, LinkedIn, or even YouTube aim to accurately reach your ideal customer or targeted audiences.

We achieve this by filtering their interest, behaviors, browsing habits, age groups and other filters a digital mix comprising of platforms frequented by the target users will be formulated locally and internationally.

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