The Scoop Kenya is a Kenyan-owned digital content platform providing in-depth business, development, current affairs and financial news across Africa.
Advertising with us is an exceptional chance to connect with a broad global audience in an engaging manner. Like any other online platform, we showcase your brand’s message in a bigger, bolder and more attractive manner.
A sizeable number of the readers are from Kenya while the rest are spread across East and Central Africa, Southern Africa, West Africa, North Africa and the Horn of Africa.
In the same vein, a good majority of these readers are regular visitors while some bump on the site while searching the web for solutions. Our stories are carefully selected to include a mix of breaking, unique, fun and timeless stories and topics that inform, educate and entertain.
What’s more, we cover breaking and trending news in most parts of Africa which ensures we feature prominently across continents.
Our rates are negotiable depending upon the giving and take business strategy, however, be advised that these rates are non-refundable.
Social Media Marketing
We offer one-off and/ or renewable social media marketing services in Kenya and internationally. Our digital marketing agency consultants take time to listen to you the client and understand your pain-points and objectives to formulate custom digital marketing strategy for your business/ brand.
Our social media marketing services offer you a targeted advertising approach on platforms such as Facebook, LinkedIn, Twitter, YouTube and Instagram among others.
Advertising on Facebook will best suit your business, reach your desired audience, and give you the biggest return on your investment especially when running awareness & consideration-based campaigns.
Facebook ads now come in several varieties. You can promote your Page, posts on your Page, actions users took, or your website itself.
We recommend Facebook advertising because of the various targeting filters the platform offers when performing targeted ads to reach your preferred buyer personas.
Instagram can be a great advertising platform, allowing you to not only grow your brand through visual organic content, but also allowing you to run ads that can increase the number of eyes that see your posts. Instagram ads help to drive traffic to your website and increase brand awareness.
The types of ads you can run on Instagram are photo ads, video ads, carousel ads and stories ads.
Instagram Ads gives you an opportunity to create well-rounded campaigns for users at all stages of the funnel, more effectively build brand awareness and driving conversions at the same time.
Google Search Advertising
Google Search ads are a form of native advertising that appears on search engine result pages.
These ads are visible when a user makes a query on Google, search ads that are relevant to the keywords then appear in the top four spots of Google’s Search Results Page or at the very bottom of the page – what’s more, the search network now displays images of products from eCommerce sites.
These ads are based around the immediate need for a product or service. This ad format shows up when the searcher needs them. This is why it’s a top choice for higher leads and sales because many people click on these types of ads. More clicks equal more engagements. More engagements mean more sales.
Google Display Advertising
Google Display ads are image-based ads or otherwise known as banner ads which allow you to target people who are likely to be interested in your products. These ads are ads shown to users across websites, videos, and applications that are a part of the Google Display Network (GDN), based on their previous online activity.
This ad format can help you to introduce your business to specific target audiences who are likely to be interested in what you’re selling. You can reach more people compared to only using search ads. These ads also let your ads appear alongside related YouTube videos, or as pop-ups within YouTube videos.
YouTube ads are a function of YouTube that allows advertisers to create video ads to be shown to the platform’s users. YouTube advertising all occurs online in Google AdWords.
You create your videos and upload it to Google AdWords, choosing the ad targeting and placement for your ads. You bid to display the ad, paying any amount that is within your budget. Once viewers watch your ad, you pay.
YouTube advertising all occurs online in Google AdWords whereby you create your own videos upload it/ them, to Google AdWords and choose the ad targeting and placement for your video ads. You bid to display the ad, and once viewers watch your ad, you pay.
Twitter advertising help get your tweets and your account in front of more people who are interested in your brand or what your offering is. Advertising on Twitter enables you to promote individual tweets or entire campaigns dedicated to specific objectives.
Twitter ads offer plenty of value, and when used as part of a diversified marketing strategy, they can help you connect with new members of your industry or shared interests
Twitter Ads campaigns help you reach your marketing goals – whether that’s building awareness, driving consideration, or delivering conversions.
Training and Consultation
We offer online consultation & training in digital strategy, online marketing mixes, digital promotional mixes, Digital marketing on social media platforms & PPC-based ads on Google, website/ app development and online business management.
Other topics include e-commerce solutions, driving more online engagement for your brand/ business or products, delivering qualified leads for sales teams, how-to Q&A sessions, CRM management, e-mail marketing campaigns and how to rank higher in search engine results pages.
Our range of works are;
- Complete Brand Toolkits (Contain a whole spectrum of brand assets as below)
- Digital marketing artwork (Social media marketing posters, Google banner ads)
- Website banners (Sidebar, footers, for landing pages) widegtized ad sizes, in-page ads and other custom dimensions.
- E-mail footers
- Logo/Animated Logos
- Infographic Design
- For-print design (Outdoor advertising such as Billboards and Display banners)
- Newsletter design (Online and physical)
- Animated GIF Banners
- PowerPoint Designs
- Book cover Design
- Web Design
- Academic writing services
• Website Content
• Product Descriptions for e-commerce
• Blog Posts
• Ad Copy & Social media marketing captions
• Frequently Asked Questions & Knowledge-bases
• ChatBot conversation strings.
• E-Mail Content & Newsletters
What We Consider Before Running A Campaign
Top on the list of things we value as necessary is the identification of characteristics that make up your ideal customer or targeted audience at the marketplaces.
This is also known as your buyer persona. We conduct business intelligence research with various online tools and previous campaign data to identify emergent trends and a competitive edge for your social media marketing campaign in Kenya or internationally.
Our inbound marketing approach in social media marketing enables us to provide useful content to different users and potential customers along the buyer’s journey.
Whether you are looking to achieve brand awareness, consideration or conversions with a social media marketing campaign, we offer custom content for your monthly calendar such as custom social media captions and custom-designed posters and artwork to enable your useful messaging to reach the targeted audiences, at the right time and have maximum impact and value for your social media advertising budget.
Based on your overall advertising strategy to reach either B2C or B2B audiences based on filters such as their – interest & behaviors, job roles, life events, browsing habits, age groups/ bloc, gender, geolocations and other filters, we create a custom digital marketing mix comprising of recommended social media platforms to be employed to reach targeted audiences and meet objectives.
Our social media marketing campaigns on Facebook, Instagram, Twitter, LinkedIn, or even YouTube aim to accurately reach your ideal customer or targeted audiences.
We achieve this by filtering their interest, behaviors, browsing habits, age groups and other filters a digital mix comprising of platforms frequented by the target users will be formulated locally and internationally.