JoJo Siwa is an American dancer, pop singer, actress, and YouTube personality born on May 19, 2003, in Omaha, Nebraska.
Siwa gained fame after appearing on the reality TV show, Dance Moms, and its spin-off, Abby’s Ultimate Dance Competition.
She is also known for her YouTube channel, where she shares her music videos, dance performances, and personal vlogs.
Siwa has released several singles, including Boomerang, Kid in a Candy Store and D.R.E.A.M.
She has also launched her own line of consumer products, including her signature bows, clothing and accessories.
In 2021, Siwa came out as queer and has since become a prominent Gen Z LGBTQ activist and social media influencer.
Net worth | $20 million |
Profession | Dancer, pop singer, actress, YouTuber |
Date of birth | May 19, 2003 |
Nationality | American |
Early life
Siwa is the daughter of Tom, a chiropractor and Jessalyn, a dance instructor.
She has an older brother named Jayden. Siwa rose to fame through reality TV shows like Dance Moms and Abby’s Ultimate Dance Competition, showcasing her talents in dancing, acting and singing.
Known for her vibrant style with big bows and colorful ponytails, she has released hit singles like Boomerang, Kid in a Candy Store and D.R.E.A.M.
Siwa’s success extends to YouTube, where she shares music videos and vlogs.
Her popularity led to various ventures including a line of bows and consumer products.
Additionally, she has ventured into TV shows like Lip Sync Battle Shorties and movies such as The Angry Birds Movie 2.
Net worth
Siwa’s estimated net worth is $20 million.
She has amassed this wealth through various ventures including music sales, tours, YouTube revenue and endorsement deals with retailers like J.C. Penney.
Siwa’s success extends beyond her music career to include branded merchandise like her signature bows, clothing lines and accessories.
Additionally, she has ventured into acting with roles in films like The J Team and has a significant following on social media platforms.
Siwa’s journey to stardom began with appearances on reality TV shows like Dance Moms and Abby’s Ultimate Dance Competition, showcasing her talents in dancing and singing.
Endorsement deals
Siwa has inked several lucrative endorsement deals and partnerships with brands such as Nickelodeon, Claire’s and JCPenney.
These collaborations have not only boosted her visibility but also significantly contributed to her earnings.
Siwa’s business ventures, including her merchandise line featuring signature bows, accessories, apparel and home goods, have played a substantial role in enhancing her net worth.
Additionally, she has a doll line with Just Play modeled after her.
Given her diverse income streams and continued success in music, acting, YouTube and business ventures, Siwa’s net worth is projected to increase significantly by 2024.
Nickelodeon partnership
Siwa signed a talent deal with Nickelodeon in 2017, which included collaborations in consumer products, original programming, social media, live events and music.
Despite her long-standing relationship with Nickelodeon, Siwa revealed in a social media post that she was not invited to the Nickelodeon Kids’ Choice Awards in 2022, despite being nominated for the sixth consecutive year.
This absence sparked speculation and controversy among fans and media outlets.
Siwa expressed disappointment at not receiving an invitation to the event and shared her confusion over the situation.
Despite this incident, Siwa has had a successful career with Nickelodeon, including projects like the docu-style special that provided viewers an exclusive look into her life.
JCPenney collaboration
Siwa had a significant partnership with JCPenney, a retailer known for its diverse range of products.
This collaboration included a line of JoJo Siwa watches, accessories, and clothing items available at JCPenney stores.
The partnership extended to interactive workshops hosted by JCPenney’s Nickelodeon Kids Zone, where kids could engage in activities related to Siwa and other Nickelodeon themes.
Additionally, JCPenney offered a variety of JoJo Siwa merchandise for babies, kids and girls, ranging from clothing to accessories.
The licensing deals with JCPenney allowed fans to access a wide selection of Siwa products, showcasing her influence in the retail market and her appeal to a young audience.
Claire’s endorsement deal
Siwa had a partnership with Claire’s, a popular retailer known for accessories and beauty products.
However, in 2019, there was a recall of the JoJo Siwa Makeup Set due to concerns over asbestos contamination.
The U.S. Food and Drug Administration (FDA) had issued a warning about the product, prompting Claire’s to voluntarily recall it.
Siwa herself addressed the issue in a YouTube video, expressing her disappointment and emphasizing the importance of safety in her brand.
Despite this incident, Claire’s continues to sell Siwa merchandise, including items like diaries, hair bows and other accessories.
JoJo Siwa signature bows
Siwa is known for her signature bows, which have become a popular fashion statement among her fans.
These bows are available in various styles, sizes and colors, and can be found on various online marketplaces such as AliExpress, Etsy, Zavvi and Claire’s.
Some of the popular Siwa bows include the 8″ Jojo Siwa Bows with large ribbon knots, wool bow ties, and hair bows with rainbow gems.
These bows are often made from premium ribbon materials and feature unique designs, making them a popular accessory for fans of the star.
Siwa’s signature bows are often associated with her vibrant and colorful style, and they are a significant part of her brand.
Real estate properties
Siwa purchased a home in Los Angeles in June of 2017.
Her former mansion was known for its vibrant decorations, including posters and wall decorations with her face as the prime focus.
In December 2019, she bought a new mansion in Tarzana, California, for $3.425 million.
The Mediterranean-style palace offers more than 6,000 square feet of living space, including a grand double-height foyer with marble floors and an elegantly curved staircase.
The house also features a games room with a custom-made pool table, a Coca-Cola table, a crane game and a gumball machine.
Outside, there’s a basketball court, pool, lounge area, comfy outdoor couches and an outdoor kitchen alongside the swimming pool and inset spa.
Car collection
Siwa’s car collection includes a custom BMW M4 convertible, a custom Tesla Model X and a white Lamborghini Urus.
Her parents gifted her the BMW M4 for Christmas, which was customized in honor of her D.R.E.A.M. concert tour.
The Tesla Model X, one of the most expensive models available, features a collage of multiple pictures of Siwa’s face covering the entire exterior.
This colorful car was vandalized in 2021 when it was egged outside her house.
Siwa’s car collection reflects her vibrant and unique style, with each vehicle customized to match her brand and personality.
Career
Siwa began her career at the age of 9 when she competed on the Dance Moms spinoff Abby’s Ultimate Dance Competition.
After being eliminated from the show, she and her mother, Jessalyn Siwa, joined the Abby Lee Dance Company (ALDC) during the fifth season of Dance Moms.
During her time on the show, she launched her own YouTube channel, which has since garnered over 12 million subscribers.
Siwa’s YouTube channel has played a significant role in her career, as it has helped her gain popularity and secure professional opportunities.
She has released music, starred on TV programs, and signed a Nickelodeon talent deal for events and merchandise.
In 2016, Siwa announced a line of bows in collaboration with Claire’s, which has sold over 80 million worldwide.
She has also expanded her reach to TV shows and movies, appearing in shows like Celebrity Family Feud and movies like Blurt! and The J Team.
In 2018, Siwa embarked on her first major concert tour, D.R.E.A.M. The Tour, which visited 52 cities in the United States, Canada, the United Kingdom and Australia.
She has also been involved in various business ventures, such as launching a line of bedroom decor, dolls, accessories and books aimed at young children in collaboration with J.C. Penny.
In 2021, Siwa came out as a member of the LGBTQ+ community and confirmed that she was dating Florida native Kylie Prew.
She has also been a judge on the reality TV show So You Think You Can Dance and received the Gamechanger Award from GLSEN for her efforts to combat bullying.
LGBTQ activism
Siwa has been open about her support for the LGBTQ community and has been a vocal advocate for LGBTQ rights.
She has used her platform to promote inclusivity and acceptance, and has been praised for her positive influence on young people.
Siwa has been a role model for many and has inspired others to embrace their true selves.
Her activism has been recognized by various organizations and she has been honored for her contributions to the LGBTQ community.
Relationship status
Siwa has been in several relationships throughout her career.
In August 2020, she confirmed she was dating Mark Bontempo, but they broke up in December of the same year.
In February 2021, Siwa revealed she had a girlfriend, Kylie Prew, but they broke up in October 2021.
She also briefly dated Katie Mills in December 2021, but they clarified they were just friends in January 2022.
Siwa was then linked to Avery Cyrus, but they broke up in December 2022.
Family
JoJo comes from a family of four, including her mother Jessalynn Siwa, her father Tom Siwa and her older brother Jayden Siwa.
Jessalynn is a dance instructor and studio owner, while Tom was a chiropractor before joining JoJo’s business and content development team.
Jayden is a real estate agent with Compass.
JoJo is very close with her family and often travels with them for support during major life and career milestones.
She has also worked with her mother on shows like America’s Got Talent and Siwa’s Dance Pop.
Jayden Siwa career
Jayden Siwa, the older brother of JoJo, is a social media influencer and reality TV star known for his presence on platforms like Instagram and YouTube.
He gained popularity through his self-titled YouTube channel, where he shares food review videos and other content.
Jayden has over 130,000 followers on Instagram and more than 96,000 subscribers on YouTube. He is also recognized as ‘The Food Dude’ on various social media platforms.
In terms of personal life, Jayden is currently in a relationship with Abbie Crandall, with whom he has been together since 2020.
Before Abbie, he dated individuals named Claire in 2018 and Lily Kate Cole in 2019.
Jayden was born on May 20, 2000, in Omaha, Nebraska, to parents Tom and Jessalynn Siwa.
He attended Roncalli Catholic High School and developed an interest in baseball during his teenage years.