Conor McGregor is a name synonymous with knockouts, trash talk, and undeniable charisma.
But the Irishman’s reign extends far beyond the UFC octagon.
McGregor has leveraged his fame to cultivate a shrewd business mind, building a diverse portfolio that rivals his fighting career.
From multi-million dollar whiskey deals to his own clothing line, this article dives into the world of McGregor’s business ventures, exploring how he’s transformed himself from MMA superstar to a global entrepreneur.
Proper No. Twelve Irish Whiskey
McGregor’s most prominent business venture is Proper No. Twelve Irish Whiskey.
Launched in 2018, it’s a blended Irish whiskey created in collaboration with master distiller David Elder, formerly of the Bushmills distillery.
The whiskey itself is a triple-distilled blend of golden grain and single malt, matured in ex-bourbon barrels.
This gives it a smooth taste with hints of vanilla, honey, and toasted wood for a rich complexity.
Proper No. Twelve pays homage to McGregor’s roots. The name references his Dublin hometown, Crumlin, which falls under the postal district D12.
The brand itself embodies the values McGregor identifies with brotherhood, loyalty and hard work.
It’s become a popular choice for those who enjoy a smooth Irish whiskey and want to associate themselves with the image of the MMA champion.
August McGregor clothing line
McGregor dipped his toes into the fashion world with his clothing line, August McGregor.
This wasn’t a solo endeavor though. He partnered with luxury custom clothier David August to launch the brand in 2017, even before his much-hyped fight with Floyd Mayweather.
August McGregor aimed to be a lifestyle brand for men who, like McGregor himself, possessed an “attitude of excellence.”
The clothing line offered a curated selection of items that went beyond the typical realm of celebrity merchandise.
Interested buyers could find athleisure gear, casual wear and even some accessible suiting options.
The idea was to allow fans to emulate McGregor’s signature style with clothes that were both fashionable and functional.
While the brand initially generated some buzz, there haven’t been many recent updates about August McGregor.
Their official website is still up, but there seems to be no news about new collections or designs since 2019.
McGregor FAST app
McGregor also got a fitness app called McGregor FAST.
This app is built around the FAST training method, which McGregor credits for his own success. The FAST method stands for Functional Asymmetrical Sprinting & Timing.
The McGregor FAST app offers a variety of features to help you train like McGregor.
There are multi-week programs designed for different goals, from weight loss to overall athleticism.
There’s also a library of on-demand workouts that you can choose from, featuring both bodyweight exercises and exercises that require equipment.
The app caters to all fitness levels, from beginners to elite athletes.
One of the interesting aspects of the McGregor FAST app is the access it provides to McGregor himself.
The app features exclusive behind-the-scenes training footage of McGregor, as well as interviews with his team of experts.
This gives you a unique opportunity to see how McGregor trains and get insights from the people who help him achieve peak performance.
The McGregor FAST app is free to download and there’s a free trial available.
However, to access all the features, you’ll need to subscribe. There are monthly and annual subscription options available.
The Mac Life
McGregor launched his media platform, The Mac Life, in 2017.
It functions as a one-stop shop for everything related to combat sports, including MMA, Boxing and potentially other fighting disciplines.
The platform offers a variety of content, including news updates, behind-the-scenes glimpses into McGregor’s own training and life and even some entertainment content.
There’s a news section that keeps viewers updated on happenings in the combat sports world and a YouTube channel showcasing McGregor’s training routines, interviews with him and glimpses into his lavish lifestyle, all under the banner of “The Mac Life”.
Although updates seem less frequent in recent years, The Mac Life remains a platform for fans to get a dose of the world according to “The Notorious” Conor McGregor.