Bad Bunny, born Benito Antonio Martínez Ocasio on March 10, 1994, in San Juan, Puerto Rico, is a Grammy-winning singer and actor known for his contributions to reggaeton and trap music.
He gained fame with hits like Soy peor and Mía, collaborating with artists such as J Balvin and Cardi B.
Bad Bunny’s music style blends various genres like rock, punk, and soul, showcased in albums like X 100PRE and YHLQMDLG.
His success extends to being Spotify’s most-streamed artist globally in 2020. Beyond music, Bad Bunny has ventured into fashion, acting in TV shows like Narcos: Mexico and movies like Bullet Train.
Net worth | $88 million |
Profession | Singer, actor |
Date of birth | March 10, 1994 |
Nationality | Puerto Rican |
Early life
Bad Bunny grew up in a rural area called Almirante Sur with his parents and two younger brothers.
His father worked as a truck driver to support the family, while his mother was a school teacher who introduced him to music early on by encouraging his participation in the church choir.
Despite financial struggles, his family’s love for music influenced Bad Bunny’s passion for the art form from a young age.
He discovered his musical talent early, participating in a middle school talent competition and later adopting the stage name “Bad Bunny” based on a childhood photo.
His upbringing in a close-knit family environment and exposure to artists like Tego Calderón and Daddy Yankee fueled his love for music, leading him to pursue a career in the industry.
Net worth
Bad Bunny’s net worth is estimated to be around $88 million.
His financial success extends beyond music, with ventures into acting, professional wrestling, and endorsement deals contributing to his wealth.
Notably, Bad Bunny’s tours have been highly lucrative, with his El Último Tour Del Mundo and The World’s Hottest Tour generating substantial income.
Additionally, his involvement in movies like Bullet Train and business ventures such as owning a restaurant and a basketball team in Puerto Rico have further diversified his income streams.
Endorsement deal
Bad Bunny has secured numerous lucrative endorsement deals with major brands like Corona, Cheetos and Adidas, among others.
These partnerships have significantly contributed to his wealth, complementing his successful music career and tours.
Additionally, Bad Bunny’s involvement in various ventures such as owning a restaurant, launching merchandise lines, acting in films like Bullet Train, and even competing in WWE events have diversified his income streams and further boosted his net worth.
His strategic collaborations with renowned brands and ventures into different industries showcase his entrepreneurial acumen and ability to leverage his fame beyond music to enhance his financial success.
Corona deal
Bad Bunny’s partnership with Corona has been a significant collaboration, with the beer brand featuring him in various marketing campaigns.
In 2020, Corona and Bad Bunny offered fans an exclusive online experience called Unas Frias con Bad, where winners could enjoy limited-edition merchandise and a virtual meet-and-greet with Bad Bunny.
This partnership aligns with Corona’s marketing campaign, La Vida Más Fina, which emphasizes a positive outlook on life and celebrates Hispanic roots.
Bad Bunny’s involvement in the campaign reflects his vibrant personality and resonates with the brand’s message of embracing a fulfilling lifestyle.
The collaboration between Bad Bunny and Corona showcases a shared Latino heritage and a commitment to promoting a modern expression of the fine life.
Cheetos collaboration
Bad Bunny’s collaboration with Cheetos has been a notable partnership aimed at supporting Hispanic communities through initiatives like the Deja tu Huella (Leave Your Mark) campaign.
Since 2020, this campaign has highlighted Hispanic communities and encouraged fans to make a positive impact.
In 2022, Cheetos and Bad Bunny launched the $500,000 Deja tu Huella Fund, awarding $25,000 to 20 individuals using their “magic touch” to benefit Hispanic communities in the U.S. and Puerto Rico.
Fans were invited to share how they would use the fund to effect positive change through art, music, food, education or community service on TikTok.
This collaboration not only celebrates self-expression but also supports individuals making a difference in their communities, reflecting Bad Bunny’s commitment to empowering and uplifting the Latino community.
Adidas partnership
Bad Bunny’s collaboration with Adidas has been a significant partnership, with the singer working on various sneaker releases with the brand.
Starting with Crocs, Bad Bunny quickly transitioned to Adidas, becoming one of their key collaborators.
He has launched a total of nine sneaker releases with Adidas to date, including models like the Forum Low Buckle in different colorways such as The First Café, Easter Egg, Back to School and Blue Tint.
One of his notable releases is the Response CL PASO FINO sneakers, inspired by Western films and traditional vaquero style, featuring a mix of materials like mesh, leather, and suede in off-white tones with hints of purple and brown.
Business ventures
Bad Bunny has ventured into various business endeavors, showcasing his entrepreneurial spirit and expanding his brand empire.
Notably, he founded Rimas Sports, a sports management agency in emulation of Jay-Z’s business ventures.
Teaming up with music executives Noah Assad and Jonathan Miranda, Rimas Sports has made a notable entry into the sports industry by signing MLB talents like Santiago Espinal, Yonathan Daza, Wilmer Flores, Livan Soto and Jordan Diaz.
This move diversifies Bad Bunny’s portfolio beyond music and into sports representation.
Additionally, in 2018, he established the Good Bunny Foundation, a nonprofit supporting artistic and sports opportunities for children in Puerto Rico.
Bad Bunny’s foray into business extends to merchandising and other ventures that contribute significantly to his net worth.
Nis ability to blend music with philanthropy and strategic business initiatives underscores his multifaceted approach to success and community impact.
How does Rimas Sports make money?
The income source of Rimas Sports primarily comes from providing a range of services aimed at helping athletes achieve their full potential on and off the field.
These services include agent management, brand relations and marketing, public relations, performance and skills training, financial advisors, concierge and logistics.
By representing Major League Baseball (MLB) players and offering comprehensive services within the sports industry, Rimas Sports generates revenue through client contracts, endorsements and various partnerships within the sports community.
The agency’s ability to cater to the Latin American community and its strategic collaborations with top athletes contribute to its income stream.
Additionally, Rimas Sports’ association with renowned figures as ambassadors further enhances its reputation and revenue potential within the sports management industry.
Miami Japanese Steakhouse
Bad Bunny’s Miami Japanese Steakhouse, Gekkō, is a collaborative venture between Bad Bunny, David Grutman and Groot Hospitality.
Located in Miami’s Brickell neighborhood, Gekkō offers a unique dining experience with a Japanese-inspired steakhouse concept.
The restaurant serves the world’s finest cuts of Wagyu beef, innovative sushi offerings, luxurious chophouse staples, custom cocktails and more.
Additionally, Gekkō features a dedicated lounge providing an intimate nightlife venue in the heart of Miami’s social scene.
The restaurant’s ambiance is characterized by plush velvet booths, a U-shaped sushi bar, dramatic art installations like an eight-foot-long dragon mural, and mood lighting creating an ambient red glow.
Gekkō has become a hotspot for celebrity sightings and offers a menu that blends traditional steakhouse elements with Japanese cuisine, catering to a diverse range of diners seeking a sophisticated and upscale dining experience in Miami’s vibrant culinary scene.
Good Bunny Foundation
The Good Bunny Foundation, established by Bad Bunny focuses on empowering children and young people from various sectors through initiatives that strengthen their development in arts, music and sports.
Noteworthy projects include the delivery of over 20,000 gifts aimed at holistic child development, basketball clinics organized by the foundation impacting over 200 children and youth, and the restoration of the Nakia court in El Medio sector of the Luis Lloréns Torres residential area in collaboration with Los Cangrejeros and Fundación Rimas.
The Good Bunny Foundation has also been involved in significant contributions, such as a $1 million pledge to Know Your Rights Camp, founded by activist Colin Kaepernick, to support Latinx youth and expand initiatives addressing racial inequality and police brutality.
Through its various programs and partnerships, the Good Bunny Foundation continues to make a positive impact on Puerto Rican youth by providing opportunities for growth, education and community support.
Tours
Bad Bunny’s tours have been incredibly successful, with the artist earning a record-breaking $435 million in 2022 from touring, making him the highest-grossing artist in a single calendar year.
This impressive figure was achieved through two tours: the El Último Tour Del Mundo Tour, which grossed $113 million with 574,000 ticket sales, and the World’s Hottest Tour, where he sold 2,478,796 tickets for an average of $176.64 each.
Car collection
Bad Bunny’s car collection is quite impressive, featuring luxury vehicles that reflect his success and style. Here are some of the notable cars in his collection;
Bugatti Chiron: The Bugatti Chiron is one of the most expensive cars in Bad Bunny’s collection, valued at over $3 million.
It boasts a powerful 8.0-liter quad-turbocharged W16 engine, producing 1,500 PS of power and reaching a top speed of 273 mph.
Rolls Royce Dawn: Bad Bunny owns a Rolls Royce Dawn, a luxurious vehicle powered by a 6.6-liter turbocharged V12 engine with 563 hp.
This elegant car accelerates from 0-60 mph in just 4.8 seconds and has a price tag exceeding $356,000.
BMW M2: In his collection is a BMW M2, known for its performance-oriented design and powered by a 3.0-liter inline 6-cylinder engine generating 425 hp.
The M2 accelerates from 0-60 mph in 4.1 seconds and costs around $67,000.
Mercedes-Benz G-Wagon: Bad Bunny also owns a Mercedes-Benz G63 AMG, an iconic SUV blending off-road capabilities with luxury features.
It houses a 4.0-liter bi-turbo V8 engine producing 416 hp and reaching 0-60 mph in 5.3 seconds, with a price tag of approximately $156,000.
These cars showcase Bad Bunny’s taste for luxury and high-performance vehicles, reflecting his success in the music industry and his penchant for quality automobiles
Real estate properties
Bad Bunny’s real estate portfolio includes several luxurious properties across different locations;
Los Angeles Estate: Bad Bunny purchased a contemporary Hollywood Hills estate for $8.8 million, featuring a main structure with five bedrooms, a guest house with two bedrooms, totaling eight bedrooms and seven bathrooms across 7,316 square feet.
The property boasts an infinity pool, panoramic cityscape views, a well-equipped BBQ kitchen area, and ample patio space for outdoor lounging and dining al fresco.
Manhattan Penthouse: The Puerto Rican musician rented a Manhattan penthouse for $150,000 per month, located in the Chelsea neighborhood at 527 West 27th Street.
This luxurious four-bedroom, four-and-a-half bathroom condo spans over 4,500 square feet and offers indoor-outdoor living with custom oak paneling, imported Italian doors, sliding glass curtain walls, 12-foot ceilings, four terraces for outdoor activities and a rooftop terrace with a 32-foot lap pool.
Ariana Grande’s former mansion: Bad Bunny acquired Ariana Grande’s former Hollywood Hills mansion for $8.3 million.
This three-bedroom, two-bathroom house features a stunning pool area with an Airstream for added luxury.
This purchase complements his other Hollywood Hills home reportedly valued at $9 million.
Puerto Rico residence: Bad Bunny resides in San Juan, Puerto Rico, where he rented a $3 million mansion with his girlfriend Gabriela Berlingeri.
Privacy is paramount for Bad Bunny, as he keeps his private life away from the public eye.
Music career
Bad Bunny rose to fame after the release of his breakthrough single, Soy Peor, in late 2016 and gained international recognition through collaborations with artists like Cardi B and Drake on hits such as I Like It and Mia.
His debut studio album, X 100PRE, released in December 2018, received critical acclaim and won a Latin Grammy for Best Urban Music Album.
Bad Bunny’s success continued with subsequent albums like YHLQMDLG and El Último Tour del Mundo, the latter becoming the first all-Spanish language album to top the Billboard 200 chart
Acting career
Bad Bunny has made significant strides in his acting career, showcasing his versatility beyond music.
He appeared in the popular series Narcos: Mexico in 2021 and landed roles in major films like Bullet Train (2022) alongside Brad Pitt and Cassandro (2023) where he shared a passionate kiss with Gael García Bernal.
Bad Bunny’s foray into acting has been well-received, with his willingness to take on diverse roles and push boundaries evident in his performances.
His transition into acting has been marked by a willingness to embrace new challenges and explore different facets of his artistic expression
Awards and accolades
Bad Bunny has received numerous awards and accolades throughout his music career, solidifying his status as a prominent figure in the industry.
Some of his notable awards include Grammy Awards for Best Urban Music Album, Best Reggaeton Performance and Best Urban Music Album.
He has also been recognized at the Latin Grammy Awards, winning awards like Best Regional Song and Best Rap/Hip Hop Song.
Bad Bunny has won MTV Video Music Awards and American Music Awards, showcasing his impact on the music scene.
Additionally, he has been honored at Premio Lo Nuestro, winning awards like Artist of the Year and Album of the Year.
Bad Bunny has also been nominated for and won iHeartRadio Music Awards in categories like Latin Pop/Reggaeton Artist of the Year and Latin Pop/Reggaeton Song of the Year.
These awards highlight Bad Bunny’s talent, influence, and success in the music industry, recognizing his contributions to Latin music and beyond.