Supercar Blondie, whose real name is Alexandra Mary Hirschi, is an Australian social media star born on September 21, 1985.
She is known for her passion for cars, which developed at an early age, leading her to become a presenter and blogger who posts automotive videos on platforms like Instagram, YouTube and Facebook.
After studying Journalism and Business, she moved to Dubai, where she worked as a presenter for a talk radio show before transitioning to creating video content full time.
Supercar Blondie is recognized for her engaging car reviews, collaborations with top car brands like Bugatti and Ferrari, and vibrant personality that has garnered a global fan base.
Net worth | $17 million |
Spouse | Nim Hirschi |
Date of birth | September 21, 1985 |
Nationality | Australian |
Profession | Social media personality |
Background
Supercar Blondie was born in Brisbane, Queensland, Australia.
She grew up in a conservative family with her father, Richard, who is a farmer and local businessman, and her mother, Julie.
Alex has three siblings; sisters Nina and Lil Kate, and a brother named Jay, with her being the middle child.
Her love for cars began at a young age, and she drove her first car, a Toyota Hilux, at the age of 11 on private land for driving lessons.
This passion for cars has been a driving force in her career as a social media influencer specializing in automotive content, where she has gained immense popularity and success, amassing millions of followers across various platforms.
Net worth
Supercar Blondie has an estimated net worth of $17 million.
This figure is based on her successful career as a social media influencer, where she has gained immense popularity and success, amassing millions of followers across various platforms.
Her engaging car reviews, collaborations with top car brands like Bugatti and Ferrari, and vibrant personality have contributed to her substantial net worth.
YouTube income
Supercar Blondie generates a significant income from her YouTube channel.
According to a video posted in May 2021, she earns an estimated $1.2 million per year from YouTube alone.
This income is derived from ad revenue, sponsorships, and brand deals.
The success of her channel can be attributed to her engaging content, which includes car reviews, test drives and behind-the-scenes glimpses into the world of luxury and supercars.
With over 110 million followers and 2 billion views per month, Supercar Blondie is one of the biggest automotive entertainment brands in the world.
“Supercar Blondie” name
The name “Supercar Blondie” originated from her time as a radio presenter in Dubai.
Before transitioning to her successful career as a social media influencer specializing in automotive content, she hosted a drive time radio talk show for over four years.
During this period, she was known as “Radio Blondie.”
When she ventured into the world of social media and began creating content focused on cars, she adopted the moniker “Supercar Blondie.”
This name reflects her passion for supercars and her distinctive blonde hair, creating a unique and memorable brand that has become synonymous with her engaging car reviews and automotive adventures across the globe.
Car collection
Supercar Blondie’s car collection showcases her love for high-performance vehicles and luxury automobiles.
The McLaren 720S is a supercar that boasts a twin-turbocharged V8 engine, producing 710 horsepower and reaching 60 mph in just 2.8 seconds.
The Rolls-Royce Wraith Black Badge is a luxury grand tourer that features a 6.6-liter V12 engine, producing 624 horsepower and reaching 60 mph in just 4.4 seconds.
The Tesla Cybertruck is an all-electric pickup truck that boasts a unique design and impressive performance, with a range of up to 500 miles on a single charge.
Personal life
Supercar Blondie is married to Nik Hirschi who was a banker before becoming her full-time partner in vlogging.
The couple has been together for 17 years, having started dating before attending university.
Nik gifted Alex a Ferrari 448 for Valentine’s Day in 2018, which went viral on Facebook.
Working together in the same field has strengthened their relationship, as they now share their passion for cars and social media.
Recognitions
In March 2018, Arabian Business listed Supercar Blondie as one of the 50 Most Influential Women In The Arab World, and it nominated her in 2019 as one of Top 30 most influential women in the Arab world.
Also in March 2018, Esquire Magazine Middle East named her Influencer of the Year.
Supercar Blondie appeared on Germany’s free to air TV RTL II on the car show GRIP Das Automagazin on 10 June 2018, co-presenting the one-off Bugatti L’Or Blanc and the La Ferrari Aperta.
In January 2019, Broadcasting & Cable announced she will be hosting their new car TV show Car Crews.
The show is released on Insight TV and focuses on uncovering different car cultures across the United States.
She drove the official Batmobile from the feature film Batman (1989).
In 2020 Supercar Blondie won a Shorty Award for Breakout YouTuber.