Russell Wilson is a name synonymous with athletic excellence.
The star quarterback has carved his place in NFL history, but his ambitions extend far beyond the football field.
Wilson is a shrewd entrepreneur who has built a diverse business portfolio that continues to grow.
This article delves into the world of Wilson’s ventures, exploring his vision for success and the strategies behind his business ventures.
Good Man Brand
Founded in 2016, Wilson’s Good Man Brand is more than just a clothing line, it’s an extension of his philanthropic identity and a celebration of purposeful living.
The brand offers a collection of apparel and accessories for men, designed with a focus on timeless, authentic.and sustainable style.
Their clothes are meant to be versatile staples for the “man-on-the-move” who prioritizes quality and wants to look good while feeling good.
Good Man Brand goes beyond aesthetics by incorporating a strong social mission.
The company is a certified B Corporation, meaning they are committed to social and environmental responsibility. Â
They back this up by donating 3% of every purchase to the Why Not You Foundation, which Wilson established to empower inner-city youth through mentorship programs.
The brand’s philosophy aligns with Wilson’s personal values, drawing inspiration from the positive male role models in his life.
By combining style with purpose, Good Man Brand strives to empower its customers to look sharp, feel confident, and make a positive impact on the world.
TraceMe (defunct)
Wilson wasn’t just a star on the field; he ventured into the tech world with TraceMe.
Founded in 2017, this app aimed to bridge the gap between fans and celebrities.
TraceMe offered exclusive content featuring Wilson himself, including instructional videos with his trainer and a weekly podcast.
The platform’s ambitions went beyond Wilson, as it aimed to incorporate other celebrities as well.
TraceMe even secured big names like Ciara and NFL Rookie of the Year Alvin Kamara.
Despite its promising start and attracting investment from heavyweights like Jeff Bezos and Chad Hurley, TraceMe couldn’t achieve long-term success.
The company eventually shut down, but it served as a testament to Wilson’s willingness to explore new ventures beyond the realm of football.
Seattle Sounders
In 2019, Wilson joined an investor group led by Adrian Hanauer to become a co-owner of the Seattle Sounders FC, the Major League Soccer team in his hometown of Seattle.
This wasn’t just a financial move for Wilson; it was a chance to be part of a team he’s passionate about.
The timing of Wilson’s involvement proved fortuitous.
The Sounders went on to win the MLS Cup that very same year, adding another championship title to Wilson’s already impressive resume.
His ownership stake isn’t just symbolic; Wilson is actively involved with the organization.
He clearly enjoys being part of the Seattle sports scene and contributing to the success of the Sounders.
West2East Empire
Founded by Wilson, West2East Empire is more than just a celebrity brand.
It’s a full-fledged brand management and production company based in Seattle, Washington.
West2East Empire’s mission is to create and innovate through strategic storytelling.
They collaborate with a team of talented individuals and major brands to develop inspiring content that aims to transform the world.
West2East Empire isn’t just about managing Wilson’s image, it’s about creating content for a wide range of clients.
The company encompasses two production arms, allowing them to bring their creative vision to life across different media formats.
This gives Wilson a platform to leverage his influence and inspire others beyond the football field.
