Rob Dyrdek, born Robert Stanley Dyrdek on June 28, 1974, is an American entrepreneur, actor, producer, reality TV personality and former professional skateboarder.
He gained fame through MTV reality shows like Rob & Big, Rob Dyrdek’s Fantasy Factory and Ridiculousness.
Dyrdek is a serial entrepreneur, founding businesses like Street League Skateboarding and Superjacket Productions.
His career started with skateboarding at a young age, turning pro at 16 and later venturing into various business endeavors.
Dyrdek’s success extends to television production, creating hit shows like Ridiculousness and Amazingness.
His entrepreneurial spirit and creative drive have led him to establish the venture studio, Dyrdek Machine, focusing on innovation and impact.
| Net worth | $100 million |
| Profession | Entrepreneur, actor, producer, reality TV star, former skateboarder |
| Date of birth | June 28, 1974 |
| Nationality | American |
Background and early life
Dyrdek was born on June 28, 1974, in Kettering, Ohio, to Gene and Patty Dyrdek.
He began skateboarding at the age of 11 and turned pro at 16, competing at the Skateboard World Cup in Germany and placing fifth.
Dyrdek’s professional skateboarding career led to the creation of his own skateboard accessory company, Orion Trucks, at age 17.
He also founded Dyrdek Enterprises in 1999 and expanded into the business world.
In 2003, Dyrdek founded Silver Trucks, a skateboarding accessories company.
He is also known for his roles in the MTV reality and variety shows Rob & Big, Rob Dyrdek’s Fantasy Factory, and Ridiculousness.
Dyrdek is a successful entrepreneur, founding businesses like Street League Skateboarding and Superjacket Productions.
Net worth
Dyrdek has an estimated net worth of $100 million.
His fortune comes from his media and business empire, which has skateboarding at its core.
Dyrdek began skateboarding at 11 and turned pro at 16, leading to sponsorships, his own skateboard accessory company and endorsed products like shoes, skateboards and accessories.
He also founded Street League Skateboarding and Superjacket Productions.
In television, Dyrdek starred in Rob & Big, Rob Dyrdek’s Fantasy Factory and Ridiculousness, earning $30,000 to $140,000 per episode.
He has made significant real estate investments, including the sale of his Hollywood Hills home for $1.175 million in 2012 and his LA house for $2.6 million in 2011.
Salary
Dyrdek has had a successful career in the entertainment industry.
His salary has significantly increased over the years, and he has been open about his earnings.
In the early days of his career, Dyrdek earned $35,000 per episode for Rob & Big.
However, when he was offered a fourth season of Rob & Big or the opportunity to do another show, he negotiated a higher salary of $125,000 per episode.
Dyrdek’s earnings from Rob & Big were substantial, but his income from Rob Dyrdek’s Fantasy Factory was even more impressive.
He made $100,000 per episode for the show, which ran for 70 episodes over seven years.
The success of Fantasy Factory led to the creation of Ridiculousness, a show that quickly became a mainstay on MTV.
Dyrdek was initially offered $35,000 per episode for Ridiculousness, but he negotiated a higher salary based on the success of Fantasy Factory and his ownership of the integration rights for the show.
His ownership of the integration rights for Ridiculousness allowed him to sell deals to companies like Chevy and Microsoft, which he wrote episodes around for the television show.
This enabled him to make millions of dollars from the show, in addition to his talent fee.
In addition to his earnings from television, Dyrdek is also a successful entrepreneur.
He founded Dyrdek Machine, a business investment firm and incubator that targets new and small businesses.
The firm is the parent company of multiple ventures, including Outstanding Foods, Lusso Cloud, Mindright, Leisuretown, Black Feather Whiskey and Momentous.
Dyrdek’s net worth is estimated to be around $100 million, making him one of the richest skateboarders in the world.
His success in the entertainment industry and entrepreneurship has allowed him to build a significant fortune and establish himself as a prominent figure in both worlds.
Endorsement deals
Dyrdek has been successful in both the entertainment and business worlds, securing lucrative endorsement deals with well-known companies such as Monster Energy and EA Skate.
He has also endorsed BillMyParents, a payment processing company, since 2011.
Dyrdek’s success in securing endorsement deals is likely due to his thriving career in entertainment, which includes his role as the host of MTV’s Ridiculousness.
His investing philosophy, which includes setting success metrics and investing in companies that are doing more than just making money, has also likely contributed to his ability to secure endorsement deals.
Car collection
Dyrdek has a passion for cars and has amassed an impressive car collection over the years.
Some of the notable cars in his collection include a 1969 Chevrolet Camaro, a 2007 Campagna T-Rex, and a 2010 Porsche Panamera Turbo, which he rates as a 10 out of 10.
Dyrdek’s love for cars started early, as he learned how to drive in his mom’s 1984 Honda Civic and later bought his first car, a 1989 Honda Civic DX.
His car collection is eclectic, reflecting his personality and interests, and includes both classic and modern cars.
The 1969 Chevrolet Camaro is a Pro Touring car that Dyrdek built from scratch, with a supercharged 383 and 600 horsepower.
He admits that he spent too much money on it and is now having it redone with a regular Corvette motor.
The 2007 Campagna T-Rex is a street-legal, unusual set of wheels that Dyrdek loves, despite its scary nature.
It is classified as a motorcycle and has a top speed of 140 mph.
The 2010 Porsche Panamera Turbo is Dyrdek’s daily driver and his favorite car, with a rating of 10 out of 10.
He loves the car’s speed, comfort and technology, and enjoys the attention it brings him on the streets of Hollywood.
Real estate
Dyrdek is known for his real estate investments, particularly in luxury properties in the Los Angeles area.
In 2015, he spent $10 million of his $12 million net worth on a piece of land in a gated community in Beverly Hills, which he plans to develop into a self-sustaining estate for his family for generations to come.
In 2018, Dyrdek purchased a third multimillion-dollar property in the celeb-popular Mulholland Estates enclave, located in the mountains between Beverly Hills and Sherman Oaks.
The nearly 7,600-square-foot manse, which he bought from STX Entertainment founder, chairman and CEO Robert Simonds, is intended to be fixed up, moved into and eventually sold.
Dyrdek has also listed his Hollywood Hills home for $3.495 million.
The property, which was previously owned by actor and comedian Will Ferrell, features four bedrooms, four bathrooms and a pool.
Mulholland Estates
Mulholland Estates is a private community located in the Santa Monica Mountains of Los Angeles, California, known for its luxurious mansions and celebrity residents.
The area offers stunning views of the city and the Pacific Ocean, and is named after Mulholland Drive, a famous road that winds through the mountains and provides access to the estate.
The community is gated and offers 24-hour security, making it a popular choice for high-profile individuals seeking privacy and exclusivity.
Despite its reputation as a luxurious enclave, Mulholland Estates has also been the site of various films and television shows, including David Lynch’s critically acclaimed film, Mulholland Drive, which explores themes of identity, desire and the dark underbelly of Hollywood.
Skateboarding career
Dyrdek’s skateboarding career began at a young age, with his early interest in the sport leading him to receive his first skateboard at 11 years old and acquire sponsorship by the age of 12.
He turned professional at the young age of 16, marking the start of his successful skateboarding journey.
Dyrdek’s skill and creativity in skateboarding earned him numerous sponsorships and opportunities, propelling him into the skateboarding limelight.
Throughout his career, he competed in various events across North America, Europe, Asia and Australia, showcasing his talent and contributing to the growth of the sport.
Dyrdek’s involvement in skateboarding extended beyond competitions; he also founded the Street League Skateboarding competition in 2010, a significant milestone that brought a new level of professionalism and excitement to the sport, attracting top athletes and major sponsors.
Entrepreneurship
Dyrdek is a prominent entrepreneur known for his diverse ventures and successful business endeavors.
He founded Dyrdek Enterprises in 1999, expanding into the business world beyond skateboarding.
Additionally, Dyrdek established Street League Skateboarding and Superjacket Productions, now known as Thrill One Media, showcasing his entrepreneurial acumen in the media industry.
In 2003, he founded Silver Trucks, a company specializing in skateboarding accessories, further diversifying his business portfolio.
Dyrdek’s entrepreneurial spirit is evident in the creation of the Rob Dyrdek/DC Shoes Skate Plaza, the world’s first skate plaza, funded by the Rob Dyrdek/DC Shoes Skate Plaza Foundation in 2005.
Moreover, his latest venture, Dyrdek Machine, is a venture creation studio that partners with visionary entrepreneurs, providing expertise, capital and amplification to impactful business ideas, reflecting his commitment to fostering innovation and supporting aspiring entrepreneurs.
Acting career
Dyrdek’s acting career began with appearances in skate videos such as The DC Video and Team Ice Cream Vol. 1 Skate Video.
He made a skate video comeback in Mind Field with fellow legends Steve Berra and Tyler Bledsoe.
In 2008, Dyrdek made his feature film debut in the crime drama, Righteous Kill, alongside Robert De Niro and Al Pacino, playing a skateboarding pimp named Rambo.
The following year, he served as executive producer, co-writer, and star of the indie drama, Street Dreams, portraying the best friend of a Midwestern teen trying to make it in the competitive world of skateboarding.
Dyrdek’s acting career showcases his versatility and passion for skateboarding culture.
Philanthropic efforts
Dyrdek’s philanthropic efforts are primarily focused on skateboarding communities, with the goal of providing safe and legal spaces for young people to engage in the sport.
The Rob Dyrdek Foundation, established in 2003, has been instrumental in this mission.
The foundation has built skate parks in various cities across the United States, including Los Angeles, Philadelphia and Washington D.C., among others.
These parks offer a safe and structured environment for young people to learn and practice skateboarding, while also fostering a sense of community and camaraderie among participants.
Dyrdek’s commitment to skateboarding and youth development is deeply personal, as he has been involved in the sport since a young age.
He understands the challenges faced by young skateboarders, particularly those who lack access to safe and legal skateboarding venues.
By providing such spaces, Dyrdek aims to empower young people and help them develop important life skills, such as perseverance, discipline and creativity.
Dyrdek’s parents have played a significant role in shaping his philanthropic values and commitment to community service.
They have encouraged him to use his platform and resources to give back to the community and make a positive impact on the lives of others.
Dyrdek’s dedication to philanthropy is a testament to his character and his understanding of the importance of social responsibility.
In addition to his work with the Rob Dyrdek Foundation, he has also been involved in various other charitable initiatives, including supporting animal welfare organizations and disaster relief efforts.
Dyrdek’s philanthropic efforts have earned him recognition and praise, and he continues to be a positive role model for young people and a champion of social responsibility.
Rob Dyrdek personal life
Dyrdek is married to Bryiana Noelle Flores, a model and pageant queen.
The couple met in 2013 and got engaged in 2015 at Disneyland.
They have two children together, a son named Kodah Dash Dyrdek, born in 2016, and a daughter named Nala Ryan Dyrdek, born in 2017.
Bryiana is the president of Iconic Beauty, a haircare line she founded in 2014.
She was diagnosed with severe aplastic anemia at the age of 10 and opened up about her autism diagnosis in 2023.
Rob has shown his support for Bryiana in the comments of her Instagram post.
The couple is known for their love and commitment to each other, with Rob often expressing his admiration for Bryiana on social media.
They celebrated their 10-year anniversary in 2023, with Bryiana sharing the text chain between her and Rob after their first date.
Rob is a successful entrepreneur and reality TV star, best known for his roles in the MTV shows Rob & Big, Rob Dyrdek’s Fantasy Factory and Ridiculousness.
He is also a former professional skateboarder and has founded several businesses through his venture studio, Dyrdek Machine.
