How Nas Daily Built His Multi-Million Dollar Empire

Nas Daily is the pseudonym of Nuseir Yassin, an Israeli-Palestinian vlogger born on February 9, 1992, in Arraba, Israel.

He gained fame through his daily, one-minute-long videos posted on Facebook, TikTok and Instagram.

Starting in 2016, Yassin released a video daily for 1,000 days, creating the Nas Daily Corporation and Facebook page.

By September 2018, his page had over 8 million followers, growing to over 10 million by November of the same year.

Although he initially avoided YouTube, he later started uploading old videos to the Nas Daily Official channel.

Yassin’s videos are shot with an SLR camera and microphone, taking around six hours to shoot and three hours to edit.

His content focuses on various topics, often suggested by followers, and is subtitled in multiple languages for non-English speaking audiences.

After completing the 1,000-day project, Yassin began making one video per week for 100 weeks.

He has since expanded his media presence to include Nas Academy, Nas Studios and podcasts, while also residing in Dubai, United Arab Emirates.

Background

Yassin was born in Arraba, Israel, to parents with a Palestinian and Israeli background.

His father is a psychologist, and his mother is a special needs teacher.

Yassin identifies himself as Palestinian-Israeli, reflecting his mixed heritage.

While he initially identified as a Palestinian-Israeli, recent events led him to view himself as Israeli first, emphasizing his connection to Israel and his concerns for safety and security in the region.

Yassin’s upbringing in Israel and his decision to travel the world, documenting his experiences through Nas Daily, have shaped his perspective and influence as a prominent online influencer.

Net worth

Yassin’s net worth is estimated to be around $5 million, primarily from his Nas Daily brand.

His primary income sources include Facebook ads, speaking engagements, brand deals and video production services through Nas Studios.

Yassin’s journey began with a 1,000-day project to share stories about people from all over the world, eventually leading to the creation of Nas Academy and Nas Studios.

Angel investing

Yassin has invested in startups such as Trykarat.com, Plantish, Clickto Academy and Maven, as well as publicly listed stocks like PayPal, Airbnb and Pfizer.

His investments range from early-stage startups to established companies, showcasing his interest in supporting innovative ventures across different industries.

Yassin’s involvement in angel investing reflects his entrepreneurial spirit and commitment to fostering growth and innovation within the business world.

Real estate

Yassin has made significant investments in real estate properties.

He acquired two apartments, one in Tel Aviv and the other in the planned Palestinian city of Rawabi.

Additionally, Yassin has showcased his luxurious lifestyle through his real estate ventures, including a $3.5 million Calabasas mansion and a Georgia estate.

Enrollment at Harvard University

Yassin enrolled at Harvard University after graduating high school.

He studied economics at the prestigious institution, where he pursued his passions for technology and entrepreneurship.

After finishing college, Yassin moved to New York City to begin a career in computer programming.

However, he eventually quit his job to travel the world and document his experiences through daily one-minute videos on Facebook.

Career

After attending Harvard University and working as a software engineer at Venmo, Yassin decided to quit his job and travel the world, documenting his experiences through daily one-minute videos on Facebook.

He gained popularity quickly, with his page accumulating 5 million followers and generating a monthly income of $15,000 by 2017.

Yassin experienced a breakthrough in his career by embarking on a journey to create daily one-minute videos documenting his travels and experiences worldwide.

This initiative, known as the Nas Daily project, involved posting a video every day for 1,000 days on his Facebook page, Nas Daily.

This consistent and engaging content creation strategy led to a significant increase in his following, with his page amassing over 10 million followers by November 2018.

Yassin’s success was further propelled by his entrepreneurial ventures, including the establishment of Nas Academy and Nas Studios, where he expanded his media presence and offerings.

Through brand partnerships, sponsored content, merchandise sales and educational courses, Nas Daily became a successful platform, attracting millions of followers globally and contributing to Yassin’s impressive net worth.

Facebook venture

Yassin embarked on a journey to create daily one-minute videos on Facebook, starting in early 2016.

Despite initially building his audience view by view, he now averages between one and three million views daily, with his most-watched video about the shrinking of the Dead Sea garnering about 70 million views.

Yassin’s Facebook page has over 20 million followers, and he has expanded his presence to YouTube, Instagram, and TikTok.

Through Facebook ad-sharing, he generates revenue, allowing him to hire a team to produce his videos.

Yassin spends about 10 hours a day working on each one-minute video, showcasing his dedication to creating engaging content for his audience.

Transitioning to YouTube

After completing his 1,000-day project, he founded Nas Studios, which focuses on teaching content creators how to make a sustainable living doing what they love.

Nas Daily has also expanded to YouTube, where it has surpassed 4 million subscribers.

The Nas Daily YouTube channel features a variety of content, including travel vlogs, interviews and educational videos about content creation.

The company’s revenue sources include brand deals, speaking engagements, Nas Studios services, ads and courses hosted at Nas Academy.

Nas Academy is a technology startup founded by Yassin, focusing on teaching creators how to make a sustainable living doing what they love.

The platform has raised $11 million in Series A Funding, indicating its potential in the creator economy.

Through both Nas Daily and Nas Academy, Yassin has amassed over 44 million followers across social media, with the Nas Daily Facebook Page having over 20 million followers, his Instagram nearing 3 million followers and the Nas Daily YouTube channel having just surpassed 4 million subscribers.

Most popular video

Nas Daily’s most popular video is “We Broke Up.”

In the video Yassin and Alyne Tamir share their personal journey and the challenges they faced in their relationship, which ultimately led to their separation.

The video is more than twice as long as his usual one-minute videos, clocking in at over two minutes.

The couple’s transparency and vulnerability in discussing their breakup resonated with a large audience, leading to over 13 million views on YouTube.

The video has also sparked discussions about relationships, communication and the importance of understanding and respecting each other’s perspectives.

It is a testament to Nas Daily’s ability to create engaging and relatable content that resonates with viewers, even when the subject matter is deeply personal and challenging.

YouTube income

Yassin’s YouTube income is estimated to be between $80.5K and $1.8M per month, based on existing 13.3M subscribers, historic average views and video uploading frequency.

The income is calculated based on SPEAKRJ’s default CPM range, which is the cost per thousand ad impressions.

The income can vary widely based on factors such as the number of ads displayed and the CPM rate.

In a video, Yassin mentioned that he could make a million dollars if he had a million followers, indicating that the revenue from social media is not consistent and that building a community is essential for content creators to generate income.

Yassin has also stated that ad revenue makes up about 20% of the total revenue for the Nas Daily operation, with the rest coming from partnerships with brands, original content creation and appearances at events.

How much does Nas Daily make from Facebook?

Yassin’s Facebook income was estimated to be between $20,000 and $25,000 per month in 2019, according to an article on Nas Academy’s blog.

This income came from Facebook ads and speaking engagements, with Facebook ads making up $10,000 of the monthly income.

By the end of his 1,000-day journey, Nas Daily’s founder, Nuseir Yassin, had a net worth of $900,000.

After finishing his 1,000-day journey, Yassin started Nas Studios, which generated $100,000 a month in gross profit by charging clients between $10,000 and $70,000 per project.

Nas Studios

Nas Studios is a global social media agency that provides services to help businesses manage their presence on social media platforms.

The company offers content strategy development, content production, and social media management across various platforms, including Facebook, Instagram, YouTube, Snapchat, TikTok and LinkedIn.

Nas Studios has a unique storytelling style that breaks down complex subjects into simple, meaningful, and shareable content.

The company has an impressive track record, with over 20 billion total views and reaching a billion people worldwide.

Nas Studios has worked with various clients, including top global business leaders and everyday people and has received positive feedback for its high-quality production and creative approach.

The company’s team is composed of creative wizards who are passionate about making an impact through their work.

Nas Studios’ approach to social media marketing is centered on creating experiences, stories and connections that showcase destinations and cultures in a meaningful way, rather than relying on traditional and often expensive advertising methods.

Nas Academy

Nas Academy is an online learning platform founded by Nuseir Yassin, also known as Nas Daily, in 2020.

The platform focuses on content creation, offering courses in various categories related to business, content creation and cryptocurrency.

Nas Academy provides live classes, degrees, and free workshops, with a simple and intuitive user interface. The platform is praised for its learn-by-doing approach, quality content and flexibility.

However, it has a limited number of courses and does not offer accredited certificates.

Despite this, Nas Academy has received positive reviews from students worldwide, who appreciate the platform’s ease of use and engaging content.

The platform’s goal is to develop the ultimate learning experience for creators around the world, offering a variety of courses and tools to help students sharpen their skills and achieve their goals.

Personal life

Yassin was previously in a relationship with Alyne Tamir, better known online as Dear Alyne.

They were together for six years and shared their experiences traveling to 70 countries, meeting presidents, fostering 50 cats and getting fake-married twice.

However, they decided to split up due to their differing views on having children and where to live.

Despite their breakup, they remain friends and have shared their journey, including their lows and highs, with their followers.