Grant Cardone is a highly accomplished American businessman, real estate investor, equity fund manager and sales training consultant.
With over 25 years of experience, he has worked with numerous organizations, including Google, Morgan Stanley, Toyota, GM, Nissan, Infiniti, Reinhardt, Carrier and the U.S. Army.
Cardone is the founder of several successful companies, such as 10X Studios, Cardone Ventures, and 10X Health System, and is a co-founder/investor in sixteen other businesses.
He is a New York Times best-selling author of seven business books and has created Cardone U, an online education platform.
Cardone is also the founder of The 10X Growth Conferences, the largest business conference in the USA.
He was named the #1 marketer to watch in 2017 by Forbes Magazine and has a significant presence on social media, where he shares strategies, connections and education for business growth, income increase, sales boost and personal development.
Background
Cardone born in Lake Charles, Louisiana, to Curtis Louis and Concetta Neil Cardone.
His parents, both children of Italian immigrants who arrived in the USA in the early 1900s, played significant roles in shaping Grant’s upbringing.
Curtis was the first in the family to attend college and was an entrepreneur who started his own grocery store, life insurance company and became a licensed stockbroker.
Cardone attributes his drive for success to his father’s hunger and passion for success.
Unfortunately, Cardone lost his father to a sudden heart attack when he was just 10 years old, leading the family to sell their home and downsize.
Concetta found herself in an unfamiliar role as the provider for her children, instilling in Cardone mindset influenced by the fear of scarcity.
Cardone also has siblings, including a twin brother named Gary, and two other brothers named Glen and Curtis Cardone.
Net worth
Cardone has an estimated net worth of $600 million.
He is known for his massive real estate empire and his work as a sales coach, author and motivational speaker.
Cardone has faced numerous challenges in his life, including growing up poor, struggling with drug addiction, and overcoming the loss of his father at a young age.
However, he persevered and built a successful career in sales and real estate, eventually founding several successful companies and becoming a best-selling author and international speaker.
Cardone is also an advocate for wealth-building and has created an online education platform to help others learn his strategies for success.
10X Health System
The 10X Health System, founded by business tycoon Grant Cardone, is a wellness company that aims to redefine the health industry by providing innovative medical technology and personalized precision wellness to optimize health and vitality.
The system focuses on treating the person, not just the symptoms, and empowers individuals to take control of their health through natural healing methods, avoiding invasive surgeries and synthetic medications.
The company’s acquisition of HealthGAINS, a leading Florida-based healthcare brand specializing in hormone replacement and regenerative medicine, has brought significant growth and opportunity, allowing millions of people to access advanced healthcare.
The 10X Health System team includes experts in bio-hacking, functional medicine, and healthcare management, ensuring a comprehensive and customized approach to health optimization.
The system is also available for franchising, providing an opportunity for entrepreneurs to join Grant Cardone’s vision of impacting the wellness of 100 million people.
Cardone Ventures
Cardone Ventures is focused on helping businesses grow and increase their revenue through various services, including sales training, business consulting and access to Grant Cardone’s Cardone University, a comprehensive Learning Management System (LMS) that offers custom training courses for employees.
The company’s approach is based on hard work, education and persistence, and it provides businesses with the tools and support they need to build and scale their operations the right way.
Cardone Ventures also offers the Ultimate All-In-One Business Management Software, a one-stop solution for managing the five most crucial areas of a business, backed by a proven and validated system to guide businesses in building and scaling the right way.
The company’s services are designed to help businesses overcome common challenges such as cash flow issues, people problems, and growing pains, and to provide data-driven, intentional consultation and management that ensures monumental growth.
10X Studios
10X Studios focuses on creating content that inspires and educates individuals and businesses to achieve their goals by adopting a 10X mindset, which involves setting higher goals, taking massive action and outworking the competition.
10X Studios produces various media, including books, online education, sales training seminars and conferences, to help individuals and businesses 10X their growth in all areas of life, including mindset, health, work ethic, finance and time management.
The company’s mission is to empower individuals and businesses to achieve extraordinary success by adopting the 10X mindset and taking massive action to reach their full potential.
Cardone University
Cardone University is a premier business training platform that offers an extensive sales training curriculum online.
It is recognized as the #1 Business Training Platform globally, providing access to Grant Cardone’s wealth of knowledge and expertise in sales, business, money, finance, investing and saving.
The university offers a range of programs, including material on money, cash flow and advanced financial strategies.
Through Cardone University, individuals can benefit from Grant Cardone’s insights and proven techniques to enhance their sales skills, grow their businesses, increase their income, and ultimately transform their lives.
The platform serves as a comprehensive resource for professional development, equipping users with the tools and strategies needed to achieve significant growth and success in their respective fields.
Malibu mansion
Cardone recently acquired a beachside mansion in Malibu, California, previously owned by a Ukrainian business tycoon, for $40 million.
Situated on Carbon Beach, this luxurious property offers 150 feet of beach access and features elegant interiors, including a gourmet kitchen, formal dining area and floor-to-ceiling glass doors leading to a 3,800 sq. ft. oceanfront deck with an oversized lap pool and outdoor kitchen.
The mansion spans approximately 9,500 square feet and boasts stunning 180-degree ocean views stretching from Point Dume to Palos Verdes.
Cardone, known for his role in the reality show Undercover Billionaire, expressed his excitement about the property, highlighting its divine location and serene environment, which provides a retreat from his busy lifestyle.
This acquisition adds to Cardone’s impressive real estate portfolio, which includes various exclusive properties across the United States.
Early career
Cardone displayed an entrepreneurial spirit from a young age, starting his first business venture at 16 by selling newspapers.
After facing numerous setbacks and challenges, his breakthrough came when he entered the real estate industry, eventually establishing a successful real estate company and amassing a substantial fortune, becoming a multi-millionaire by the age of 30.
Cardone’s prolific authorship includes several best-selling books on entrepreneurship and personal development, with his most famous work, The 10X Rule, becoming a guiding principle for many aspiring individuals.
His vast real estate empire comprises over $1.5 billion worth of properties across the United States, encompassing residential, commercial and industrial properties.
Real estate empire
Cardone has been active in the real estate industry for over 25 years and has built an impressive portfolio of properties.
His real estate empire includes a mix of residential and commercial properties, with a focus on multifamily apartment rental complexes.
Cardone’s company, Cardone Capital, manages over $2 billion in assets and has a reputation for aggressive acquisition and management strategies.
His approach to real estate investing involves leveraging other people’s money, including accredited investors and banks, to finance his acquisitions.
Cardone then renovates the properties, raises rents, and sells them for a profit.
Books
Cardone is a prolific author, having written eight business books and thirteen business programs, with a focus on sales training, personal and financial success and innovative management tools.
Dome of his notable books include The 10X Rule, Sell or Be Sold, Be Obsessed or Be Average, The Millionaire Booklet and If You’re Not First, You’re Last.
These books offer practical advice on sales techniques, time management, and the importance of taking massive action to achieve success.
Cardone’s sales training programs and tools, as recommended in his books, are designed to help businesses and individuals increase their sales, launch new products effectively and expand their customer base.
He is also a regular guest on various shows, podcasts, and seminars, where he shares insights from his books and offers a fresh perspective on success.
Podcast
The Grant Cardone Podcast covers various topics related to business, finance, career, and personal development, providing insights and strategies from Cardone’s extensive experience and expertise.
The show features episodes such as The Business of Marriage, Real Estate Investing Made Simple, Multiply Your Wealth, Power Players and Ask the Pro, offering valuable information and advice on these subjects.
Cardone is known for his innovative and effective sales techniques, and his podcast shares his knowledge and experience in sales, marketing and personal growth, making it a must-listen for anyone looking to succeed in their business and personal life.
Sales formula
Cardone’s sales formula is based on a 5-step process that focuses on understanding customer needs and presenting a product in a way that will convince them to make a purchase.
The five steps are: (1) greet the customer, (2) figure out what the customer wants and needs, (3) present a product, (4) make an offer and (5) close.
This process is designed to be simple and easy to follow, and it has been successful for Cardone in various industries.
Additionally, Cardone emphasizes the importance of investing in oneself and committing fully to sales as a path to personal success.
He also emphasizes the need for sales teams to be well-prepared and trained to handle customer inquiries and close sales effectively.
Philanthropic efforts
Cardone is deeply involved in philanthropic endeavors, notably through the Grant Cardone Foundation, which focuses on supporting at-risk youth by providing mentorship and education in areas like financial literacy, communication, confidence building, sales, marketing and investing.
His foundation aims to offer practical alternative education to underserved children, especially those without a father figure, recognizing the significant challenges they face due to the absence of a father in their lives.
Cardone’s philanthropic work is driven by a desire to provide real examples, ongoing support, and opportunities for these communities to thrive and prosper, emphasizing that they need more than just financial assistance but also guidance, education and real-life opportunities to succeed.
His foundation reflects his personal journey, having faced adversity in his youth, including struggles with drug addiction and his subsequent transformation into a successful entrepreneur and philanthropist, highlighting the importance of giving back and serving others as a core value in his life.
Personal life
Cardone is married to Elena Lyons, a Spanish-born actress.
The couple has been married for 16 years and shares two daughters, Sabrina Cardone, 11 and Scarlett Cardone, 9.
Elena’s childhood was marked by a tragedy that shaped her life, while Cardone’s upbringing was influenced by his father’s death when he was 10, which fueled his ambition to make millions.
The couple co-hosts The G&E Show together and lives in Miami Beach.
Controversies
Despite his success as a businessman and sales expert, Cardone has faced controversies related to his consultancy and real estate practices.
His consultancy has received FTC complaints and scam warnings, while his real estate practices involve high syndication costs and are under legal scrutiny.
In 2023, a class action lawsuit accused Cardone of fraud, alleging that his online promotions contained untrue statements of material fact and concealed or omitted critical information.
Additionally, some critics have raised concerns about Cardone’s communication style, particularly his use of “street terms” when speaking to Black professionals, which they argue is disrespectful and condescending.