Tom Brady is a retired American professional football quarterback known for his exceptional career.
He won seven Super Bowls and was named the game’s Most Valuable Player five times.
Brady played for the New England Patriots and the Tampa Bay Buccaneers, setting numerous records like most games won, most championships won and most regular-season passing yards.
Post-retirement, he joined Fox Sports as an analyst and became a strategic adviser for Delta Air Lines.
He is also a minority owner of the WNBA Las Vegas Aces and has been linked to supermodel Irina Shayk.
Additionally, Brady is known for his fitness regimen and business ventures, showcasing his continued success beyond football.
Net worth | $300 million |
Profession | Model |
Date of birth | August 3, 1977 |
Nationality | American |
Early life
Brady’s childhood was marked by his close-knit family and a strong passion for sports.
Growing up in San Mateo, California, Brady was the youngest child and only son of Galynn and Tom Brady Sr.
His three sisters were also sports enthusiasts, engaging in various sports like softball, soccer and basketball.
Brady’s interest in football began at a young age, attending San Francisco 49ers games with his family and idolizing quarterbacks like Joe Montana and Steve Young.
He played organized football at Junipero Serra High School, where he excelled as a starting quarterback by his junior year.
Brady’s childhood friends remember him as a competitive and talented youngster who excelled in various sports activities, showcasing his drive and passion for athletics from an early age.
His upbringing in a sports-oriented environment and his competitive spirit laid the foundation for his future success in football.
College career
During his college career at the University of Michigan, Brady made a name for himself as a quarterback.
In his junior year, he accumulated 2,427 passing yards, 14 touchdowns, and 10 interceptions, leading Michigan to a 10-3 record.
His senior season was even more impressive, with Brady recording 2,217 passing yards, 16 touchdowns and 6 interceptions, culminating in a 10-2 record and an Orange Bowl victory over Alabama.
Despite not being a top prospect initially, Brady’s dedication and drive propelled him to success at Michigan, where he etched his name in the football record books with notable achievements like being named to the All-Big Ten Honorable Mention team.
Net worth
Brady’s net worth is estimated to be $300 million.
His wealth primarily comes from endorsements and on-field earnings, with a significant portion from sponsorships.
Brady’s NFL contracts have been lucrative, with his Tampa Bay deal worth a minimum of $50 million over two years.
Additionally, he signed a $375 million contract with Fox Sports as a lead color commentator.
Brady’s success extends beyond football; he has investments in sports teams, businesses like TB12 and production companies, further contributing to his wealth.
Despite his retirement from the NFL, Brady remains a top earner through various ventures and endorsements.
Endorsement deals
Brady has a diverse portfolio of endorsement deals that have significantly contributed to his wealth.
Some of his notable partnerships include Under Armour, Aston Martin, FTX, Molecule Mattresses, Hertz, Subway, IWC Schaffhausen, Christopher Cloos, UGG and Wheels Up.
These endorsements showcase Brady’s ability to diversify his brand partnerships across various industries, contributing significantly to his overall net worth and business ventures.
Under Armour deal
Brady signed an apparel deal with Under Armour in 2010 after his contract with Nike expired.
This partnership not only made Brady an endorser but also a financial stakeholder in Under Armour, with equity being part of their deal.
Brady’s endorsement with Under Armour was significant as he joined other high-profile athletes like Ray Lewis, Michael Phelps, and Lindsey Vonn in promoting the brand.
Despite the recent end of Under Armour’s licensing contract with the NFL, individual player contracts, including Brady’s, are still being reviewed.
This deal with Under Armour was one of Brady’s first major endorsements and has been a part of his diverse portfolio of brand partnerships that have contributed to his overall wealth and business ventures.
FTX deal and it’s collapse
Brady’s deal with FTX was groundbreaking, with the now-defunct exchange paying him $55 million for just 20 hours of his time over three years.
This deal included promoting FTX through various means like billboards, a Super Bowl commercial, and appearances at an FTX conference in the Bahamas.
Brady’s compensation was mostly in FTX stock, which became worthless after the collapse of the company.
Despite the financial losses, Brady’s involvement with FTX led to legal issues as he, along with his ex-wife Gisele Bündchen and other celebrities, faced lawsuits from investors seeking repayment.
The collapse of FTX and the subsequent legal disputes have shed light on the risks associated with celebrity endorsements in the cryptocurrency space.
Subway deal
Brady’s endorsement deal with Subway is unique as he has never consumed a product from a Subway restaurant in his life.
Despite this, Brady landed an endorsement deal with the largest fast-food chain in the U.S. and appeared in an ad for Subway.
The commercial showcased Brady promoting a healthier bread option for Subway, emphasizing his strict diet and disciplined lifestyle.
This partnership raised eyebrows due to Brady’s dietary habits, but it highlighted his ability to engage in diverse endorsements across various industries.
The Subway ad featuring Brady was part of a broader marketing campaign that included other sports celebrities like Charles Barkley, Steph Curry, Serena Williams and Megan Rapinoe, showcasing Subway’s menu revamp and brand transformation.
Aston Martin deal
Brady signed a multi-year endorsement deal with Aston Martin, a British luxury car brand, to promote their new DB11 model, which starts at $211,995.
This partnership involved Brady pitching and driving the new car, with future content planned to depict him with the vehicle discussing “what drives him”.
Additionally, Brady had the opportunity to design his own car in collaboration with Aston Martin, resulting in only 12 limited edition versions priced at over $300,000 each.
The announcement of this deal was accompanied by a behind-the-scenes clip of Brady’s photoshoot with the new car, emphasizing his excitement to join the Aston Martin team and aligning their paths to excellence.
Molecule Mattresses deal
Brady’s partnership with Molecule Mattresses began in July 2018 after his endorsement contract with Simmons Beautyrest Black mattresses ended.
Brady, known for his health and wellness influence, replaced his high-end Simmons mattress with a Molecule mattress, enjoying its cooling properties and quality sleep.
This deal not only involved Brady endorsing the Molecule mattress but also included an equity stake in the startup, showcasing his commitment to the brand.
Molecule mattresses are designed with specialized foam to promote better sleep by maximizing airflow and heat transfer, aiding in regulating core body temperature without compromising comfort and support.
The brand also offers a range of accessories like heat-regulating sheets and pillows that complement the mattress technology, enhancing the overall sleeping experience.
Despite entering a crowded e-mattress market, Molecule aimed to leverage celebrity endorsements like Brady’s to attract more customers and differentiate itself through innovative sleep technologies.
Hertz deal
Brady signed a significant deal with Hertz in 2021 to promote the company’s electric vehicle rentals, featuring in a marketing campaign alongside Tesla vehicles.
The partnership aimed to leverage Brady’s influence to promote Hertz’s expanding offer of electric vehicles, including a fleet of Teslas.
Despite the initial enthusiasm surrounding the Hertz-Tesla plan, the deal faced challenges due to a lack of EV renters and high repair costs, leading to Hertz deciding to sell off 20,000 EVs and shift focus back to gas-powered cars.
This decision marked a shift in strategy for Hertz, impacting ongoing partnerships like the one with Brady, whose deal was expected to remain active through 2024 before taking an unexpected turn.
The collapse of the Hertz-Tesla plan highlighted the complexities and risks associated with large-scale EV rental initiatives and their financial implications for both companies and endorsers like Brady.
IWC Schaffhausen deal
Brady’s partnership with IWC Schaffhausen, a renowned Swiss watchmaker, began in 2019 and has been a significant collaboration for both parties.
The seven-time World Champion quarterback, starred in IWC’s global TOP GUN campaign, showcasing the Pilot’s Watch Chronograph TOP GUN in various ceramic colors inspired by iconic landscapes like the Mojave Desert and Lake Tahoe.
The campaign highlighted Brady’s alignment with IWC’s ethos of pushing boundaries and striving for excellence, making him an ideal representative for the brand’s TOP GUN mindset.
This partnership not only emphasized Brady’s connection to IWC but also showcased his appreciation for fine timepieces and his role as a brand ambassador for the luxury watchmaker.
Brady’s involvement with IWC Schaffhausen has been a testament to his style, success and shared values with the brand, further solidifying his presence in the world of luxury endorsements.
Christopher Cloos deal
Brady signed a multi-year deal with Denmark-based company Christopher Cloos to launch his own line of eyewear, marking his entry into the eyewear industry.
This collaboration with Christopher Cloos includes an exclusive eyewear collection designed in partnership with the six-time Super Bowl champion, offering iconic styles and eco-friendly options.
The Cloos x Brady collection features a range of sunglasses that have gained popularity, with Brady’s involvement driving eyewear sales for Christopher Cloos.
This partnership showcases Brady’s venture into the fashion and accessories market, expanding his brand beyond sports and into lifestyle products like sunglasses.
The success of the Cloos x Brady collection highlights the synergy between Brady’s iconic status and Christopher Cloos’ expertise in eyewear design, creating a sought-after line of sunglasses that resonates with consumers seeking quality and style.
UGG deal
Brady’s partnership with UGG Australia began in 2010, marking the brand’s first men’s marketing initiative and Brady’s first endorsement with UGG.
The multi-year collaboration included featuring Brady in global multimedia marketing campaigns, starting with the fall 2011 collection, showcasing his casual footwear, outerwear and accessories.
UGG Australia aimed to revitalize its men’s product line by collaborating with Brady, who embodied the stylish casual attitude at the core of their brand.
This partnership was significant for UGG Australia as it expanded its product offerings beyond women’s products to include a full range of men’s cold weather boots, slippers, casual shoes, outerwear and accessories.
Brady’s long-term relationship with UGG has been rooted in personal history, dating back to high school when he received his first pair of UGG boots as a Christmas gift.
His loyalty to the brand and genuine appreciation for its comfort and style have been evident throughout his endorsement journey with UGG.
Wheels Up deal
Brady’s involvement with Wheels Up, a private jet company, has been significant.
He was an early investor in Wheels Up, alongside other notable figures like Serena Williams, Russell Wilson and A-Rod.
The company’s valuation soared to $2.1 billion, making it the first publicly traded standalone private jet company after merging with Aspirational Consumer Lifestyle Corp.
Despite the commercial airline industry’s struggles during the pandemic, private jet companies like Wheels Up experienced increased demand for safe travel options.
Additionally, Wheels Up engaged in philanthropic efforts through its charity spin-off Meals Up, providing 50 million meals to support Feeding America during the pandemic.
Furthermore, a recent alliance between Brady and Delta Air Lines has strengthened the partnership between Wheels Up and Delta, offering enhanced travel opportunities for customers.
His involvement with Wheels Up showcases his investment acumen and commitment to ventures beyond sports.
Tampa Bay contract
Brady signed a multi-year contract with the Tampa Bay Buccaneers after leaving the New England Patriots, worth approximately $30 million per year.
The deal marked a significant move for Brady, who chose Tampa Bay as his new NFL home to continue his career.
His decision to join the Buccaneers came after watching key players like Stefon Diggs and DeAndre Hopkins move to other teams, influencing his choice to leave New England.
Brady’s move to Tampa Bay was met with anticipation and speculation about his performance at age 43, especially after a challenging season with the Patriots.
Joining a team with strong skill position talent like Chris Godwin and Mike Evans, along with the coaching expertise of Bruce Arians, provided Brady with a promising environment to showcase his skills in Tampa Bay.
Brady’s contract with the Buccaneers underwent restructuring to create additional cap space, reflecting the ongoing adjustments in NFL contracts and financial strategies within the league.
Additionally, beyond his football career, Tom Brady secured a historic post-retirement TV deal with Fox Sports worth $375 million over 10 years, highlighting his transition into broadcasting once he concludes his NFL journey.
Fox Sports contract
Brady signed a historic $375 million contract with Fox Sports to become the lead NFL analyst, making him one of the highest-paid sports broadcasters.
This 10-year deal surpassed previous records in sports media history, exceeding the amounts paid to other notable broadcasters like Tony Romo and Stephen A. Smith.
Despite announcing his retirement from football, Brady delayed his start at Fox until 2024 to focus on decompression and ensuring he excels in his new role.
This move into broadcasting represents a significant shift for Brady post-NFL career, solidifying his presence in the media landscape and showcasing his ability to transition successfully from the field to the broadcast booth.
The Fox Sports contract not only highlights Brady’s financial success but also positions him as a key figure in sports broadcasting, attracting viewers eager to hear insights from one of the NFL’s greatest players of all time.
Tom Brady’s NFL career
Brady’s NFL career is illustrious, marked by numerous records and achievements.
Drafted by the New England Patriots in 2000, he quickly rose to prominence, leading the team to multiple Super Bowl victories and earning numerous MVP awards.
Brady’s success continued when he joined the Tampa Bay Buccaneers in 2020, where he secured his seventh Super Bowl championship, solidifying his status as one of the greatest quarterbacks in NFL history.
Throughout his career, Brady has demonstrated exceptional leadership, skill, and resilience, setting high standards for excellence both on and off the field.
His legacy extends beyond his playing days, as evidenced by his transition into sports broadcasting on Fox Sports.
Brady’s impact on the NFL transcends statistics; he is a symbol of dedication, perseverance and unparalleled success in American football.