Snoop Dogg is an American rapper and actor.
He rose to fame in 1992 after appearing on Dr. Dre’s debut solo single, Deep Cover, and later on Dre’s debut album, The Chronic.
Snoop Dogg has been involved in various activities beyond music, including advocating for causes like same-sex marriage, supporting political figures like Barack Obama and Hillary Clinton and organizing peaceful protests against police brutality.
He has a successful music career with multiple albums released and has also ventured into acting, appearing in movies and hosting television shows.
Snoop Dogg is known for his unique style, incorporating elements like adding ‘-izzle’ to words, wearing braided hairstyles and referring to himself in the third person as The Dogg or The Snoop.
Additionally, he has received accolades such as a star on the Hollywood Walk of Fame and induction into the WWE Hall of Fame’s celebrity wing.
Net worth | $160 million |
Profession | Rapper, actor |
Date of birth | October 20, 1971 |
Nationality | American |
Background and early life
Snoop Dogg, born Calvin Cordozar Broadus Jr. on October 20, 1971, in Long Beach, California, had a challenging early life marked by encounters with the law and gang activity.
His mother nicknamed him ‘Snoopy’ due to his resemblance to the Peanuts cartoon character.
Musically inclined from a young age, he sang at church and started rapping in sixth grade.
After high school, he faced legal issues related to drug possession and spent time in prison.
Snoop’s music career began when he recorded demos with Nate Dogg and Warren G, catching the attention of Dr. Dre, leading to collaborations like Deep Cover and the iconic album, The Chronic, in 1992.
Despite legal troubles, Snoop Dogg’s debut album Doggystyle in 1993 became a massive success, followed by hits like Gin and Juice.
His career evolved with albums like Tha Doggfather and transitions between record labels.
Beyond music, Snoop ventured into acting, television and entrepreneurship, showcasing his diverse talents and entrepreneurial spirit.
Net worth
Snoop Dogg’s estimated net worth is around $150 million.
His wealth stems from a successful career in music, acting and various business ventures, including investments in the cannabis industry through his fund Casa Verde Capital.
Despite his substantial fortune, Snoop Dogg is not a billionaire, but his entrepreneurial endeavors and diverse income streams have contributed significantly to his financial success.
Additionally, he has made smart investments in companies like Reddit and Klarna, showcasing his business acumen beyond the entertainment industry.
Snoop Dogg’s net worth reflects his multifaceted career and strategic financial decisions that have secured his position as one of the wealthiest hip-hop artists in the industry.
Endorsement deals
Snoop Dogg has been involved in a variety of lucrative endorsement deals, showcasing his ability to diversify his brand and collaborate with different companies.
Some of his notable endorsement deals include partnerships with Petco for a line of dog treats and toys, Beyond Meat, Skechers, Corona, SodaStream, Burger King, Wonderful Pistachios, Hot Pockets and Airbnb.
These collaborations have not only expanded Snoop Dogg’s brand presence but have also contributed significantly to his wealth, with his total net worth estimated at $160 million.
Snoop Dogg’s selective approach to brand deals, prioritizing fun and profitability, has allowed him to establish a multimillion-dollar empire and position himself as a commercial staple in various industries, from music to food, beverages and pet products.
Indoggo
Snoop Dogg’s Indoggo company is a venture that focuses on producing and promoting Indoggo Gin, a flavored gin brand created by Snoop Dogg in partnership with Trusted Spirits co-founder Keenan Towns.
This venture marks Snoop Dogg’s foray into the spirits industry, offering a unique product that combines seven premium botanicals with natural strawberry juices for a smooth and flavorful drinking experience.
Indoggo Gin has gained popularity for its innovative blend and Snoop Dogg’s influence, appealing to consumers looking for a distinctive and high-quality gin option.
The company’s collaboration with Trusted Spirits and the successful launch of Indoggo Gin showcase Snoop Dogg’s entrepreneurial spirit and ability to diversify his business ventures into new and exciting markets within the beverage industry.
Snoopadelic Films
Snoopadelic Films is an American film production company founded by rapper Snoop Dogg in 2005.
The company, distributed through MCA, focuses on endorsing and releasing DVDs related to Snoop Dogg, showcasing his creative endeavors beyond music.
Some of the films produced by Snoopadelic Films include Boss’n Up, Hood of Horror and Reincarnated.
Snoop Dogg’s venture into film production with Snoopadelic Films demonstrates his multifaceted talent and entrepreneurial spirit, expanding his presence in the entertainment industry beyond his music career.
Leafs By Snoop
Leafs By Snoop is a cannabis brand owned and promoted by rapper Snoop Dogg, launched in November 2015 in Denver, Colorado.
The brand offers a variety of products, including flower, edibles like chocolate bars, chews, drops and gummies, as well as hand-weighed concentrates and oil-infused fair-trade chocolate bars.
The carefully designed packaging by Pentagram aimed to appeal to upscale consumers, featuring a cannabis leaf logo stylized with jewel-like facets.
Snoop Dogg was actively involved in hand-picking the products for Leafs By Snoop, ensuring the line reflected his preferences and quality standards.
The brand’s launch marked Snoop Dogg’s entry into the cannabis industry, showcasing his entrepreneurial spirit and passion for sharing his love of marijuana products with consumers in Colorado dispensaries.
Casa Verde Capital
Casa Verde Capital is an investment fund co-founded by Snoop Dogg, also known as Calvin Broadus, focusing on the cannabis industry.
The firm, managed by Karan Wadhera, has been funding cannabis companies for several years, with a significant emphasis on the ancillary segment of the cannabis business.
Casa Verde has made over 30 investments in the cannabis industry, totaling more than $300 million, and has a diverse portfolio that includes companies like Vangst, LeafLink, Metrc, Bespoke Financial and Dutchie.
The fund has been successful in backing companies that have made significant strides in the cannabis industry, such as Vangst and Bespoke Financial.
Casa Verde Capital has demonstrated a flexible approach to investing, supporting entrepreneurs’ visions early in their companies’ journeys and focusing on market penetration, revenue and brand awareness as key performance indicators.
The fund’s success and growth reflect the increasing opportunities and potential in the cannabis industry, positioning Casa Verde as a key player in cannabis-related investments.
Snoop Doggie Doggs
Snoop Doggie Doggs is a pet product company founded by Snoop Dogg, offering a range of accessories, dog bowls, toys and apparel for pets.
This venture reflects Snoop Dogg’s love for animals and his entrepreneurial spirit in diversifying his business interests beyond music and entertainment.
The company aims to provide high-quality and stylish products for furry companions, aligning with Snoop Dogg’s personal interests and lifestyle.
Car collection
Snoop Dogg’s car collection is a reflection of his diverse tastes and love for customization.
Among his notable vehicles are a transformed school bus used for his kids’ football team, a customized 1958 Lincoln Continental with luxury upgrades, a Lakers-themed 1968 Mercury Cougar, a classic 1980 Oldsmobile Cutlass Supreme and a Lakers Edition Pontiac Parisienne gifted to Kobe Bryant.
Snoop Dogg also owns a metallic brown Cadillac de Ville named ‘Brown Sugar’ with unique interior features, a pink-wheeled Buick Riviera seen in his music video for ‘Vato,’ a family-themed Cadillac Coupe de Ville and a lime-green lowrider Cadillac Snoop de Ville showcasing his flair for custom cars.
Snoop Dogg’s car collection embodies his individuality, creativity and appreciation for standout vehicles that reflect his personality and style.
Real estate properties
Snoop Dogg owns multiple properties, including a $1.7 million house in Diamond Bar, California, which he purchased in 1998 for $720,000.
This 3,808 square foot luxury home in an upscale suburb near Los Angeles has been his residence for over 20 years.
The property features four bedrooms, four bathrooms, a spacious living room, a library, a formal dining room, a modern kitchen and a primary bedroom with a luxurious bath.
Outside, the property boasts a swimming pool with a jacuzzi, a full-sized tennis court and an outdoor patio.
Additionally, Snoop Dogg owns another property in Diamond Bar, reportedly used as a recording studio and for shooting music videos, which also includes a basketball court.
Over the years, he has invested in real estate, with his properties reflecting his success and lavish lifestyle.
Early life
Snoop Dogg’s early career was marked by his musical journey that began in the early 1990s.
Hailing from Long Beach, California, his passion for music emerged at a young age, leading him to pursue a career in the industry.
Snoop Dogg’s started gaining recognition when a tape from the group 213, consisting of his two cousins and a friend, reached Dr. Dre, who played a pivotal role in discovering Snoop’s talent.
Known for his unique style and laid-back flow, he quickly made a name for himself in the hip-hop scene.
Snoop Dogg’s early days were characterized by collaborations and features that showcased his distinctive approach to music.
Despite facing legal challenges, his dedication to his craft and musical prowess laid the foundation for his enduring career in the music industry.
Breakthrough
Snoop Dogg’s breakthrough in the music industry came in 1992 when he collaborated with Dr. Dre on the single, Deep Cover and Dr. Dre’s debut solo album, The Chronic.
This collaboration marked the beginning of his rise to fame, leading to his signing with Death Row Records and the release of his debut album, Doggystyle, in 1993, which debuted at number one on the Billboard 200 chart.
The success of this album, featuring hit singles like Gin and Juice and What’s My Name?, solidified Snoop Dogg’s position as a prominent figure in hip-hop and set the stage for his enduring career in the music industry.
Popular projects
Snoop Dogg’s most popular songs include Gin and Juice, Drop It Like It’s Hot, Who Am I (What’s My Name)? and Beautiful.
These tracks have been iconic in Snoop Dogg’s career, resonating with audiences and contributing significantly to his musical legacy.
Gin and Juice, released in 1994, is a classic hip-hop anthem known for its smooth flow and infectious lyrics.
Drop It Like It’s Hot, from 2004, marked a commercial hit with its catchy hook and minimalist production.
Who Am I (What’s My Name)? was Snoop Dogg’s debut single, showcasing his signature lyricism and style.
Lastly, Beautiful, released in 2003, demonstrated Snoop Dogg’s versatility with its soulful vibe and pop-infused lyrics, solidifying his place in the music industry.
Awards and accolades
Snoop Dogg has received numerous awards and accolades throughout his career, showcasing his impact and influence in the music industry.
Some of his notable awards include the American Music Awards, where he won once for Favorite Rap/Hip-Hop Artist in 1995 and the APRA Music Awards, where he won once for California Gurls (with Katy Perry) as International Work of the Year in 2011.
Snoop Dogg also won an Emmy Award for Outstanding Variety Special (Live) in 2022 for his performance at the Pepsi Super Bowl LVI Halftime Show.
In the adult entertainment industry, he won two AVN Awards for Snoop Dogg’s Doggystyle as Best Selling Title of the Year in 2002 and for Snoop Dogg’s Hustlaz: Diary of a Pimp in 2004.
At the BET Awards, Snoop Dogg received one award from seven nominations, including Best Collaboration for Beautiful in 2003.
In recognition of his contributions to entertainment, he was honored with a star on the Hollywood Walk of Fame in 2018.
These awards reflect Snoop Dogg’s versatility and success across various genres and platforms, solidifying his status as a prominent figure in the music and entertainment industry.
Philanthropic efforts
Snoop Dogg has been actively involved in various philanthropic endeavors throughout his career, showcasing his commitment to giving back to the community.
One of his notable initiatives is the Snoop Youth Football League (SYFL), established in 2005 to provide inner-city children with opportunities to participate in organized sports and steer clear of street violence.
The league, operating in South California, Northern California, and Texas, emphasizes values like teamwork, discipline and academic excellence, with Snoop himself coaching the teams during his free time.
Additionally, Snoop Dogg participates in Thanksgiving traditions in Inglewood, where he distributes turkeys and other essentials to locals, spreading the spirit of gratitude and community support.
Since 2014, he has been actively involved in this initiative, demonstrating his dedication to giving back during the holiday season.
Moreover, Snoop Dogg launched the Mind Gardens Project in 2012 in partnership with Reeds Ginger Brew, aiming to establish sustainable community gardens in Jamaica.
This initiative was inspired by his visit to Jamaica, where he witnessed food scarcity in certain communities and decided to contribute to addressing this issue through sustainable gardening projects.
Legal issues
Snoop Dogg has faced various legal issues throughout his career.
In 2007, he pleaded no contest to felony gun and drug charges, resulting in probation and community service.
Additionally, in 2015, he was detained by Swedish police for alleged drug use after a concert, but the charges were dismissed due to insufficient evidence.
Another significant legal challenge arose when a woman accused Snoop Dogg of sexual assault in 2013, leading to a lawsuit against him and his associate Bishop Don ‘Magic’ Juan.
The case was initially dismissed but later revived by the accuser, alleging sexual assault and battery against the rapper and his associate.
Despite these legal hurdles, Snoop Dogg has continued to navigate the legal system successfully and maintain his career in the entertainment industry.
Snoop Dogg family
Snoop Dogg, born Calvin Cordozar Broadus Jr., is a family man with a wife and four children.
He married his wife, Shante, in 1997, and they have three children together, namely sons Cordè and Cordell and daughter Cori.
Snoop Dogg also has a son named Julian from a previous relationship.
Cordè, the eldest son, is a rapper known as Kalvin Love and has children of his own.
Cordell, the second son, is involved in various creative endeavors like acting, singing and entrepreneurship, owning a taco restaurant and having children with his longtime girlfriend, Phia Barragan.
Julian, Snoop Dogg’s third oldest child, works as an executive director in the NFT and gaming space.
Cori, the youngest and only daughter, is a singer known as Choc and an entrepreneur selling beauty products through her company Choc Factory with her boyfriend, Wayne Duece.
Snoop Dogg’s family has been a significant part of his life, often seen supporting him at events and milestones throughout his career.