MrBeast, whose real name is Jimmy Donaldson, is a prominent American YouTuber known for his philanthropy and elaborate stunts on his YouTube channels like MrBeast, Beast Reacts and MrBeast Gaming.
He gained fame for attention-grabbing videos like counting to 100,000 and supporting PewDiePie.
MrBeast’s success on YouTube has led to significant wealth, with Forbes estimating his earnings at $54 million in 2021.
He is recognized for reinvesting his earnings into his videos, some of which cost millions to produce.
Beyond YouTube, MrBeast has ventured into businesses like MrBeast Burger and has a strong focus on philanthropy, including initiatives like #TeamTrees to plant millions of trees.
In 2022, he became the second YouTuber to reach 100 million subscribers and has since surpassed PewDiePie in subscribers, now holding the top spot with 131 million subscribers.
Net worth | $500 million |
Profession | YouTuber, entrepreneur, philanthropist |
Date of birth | May 7, 1998 |
Nationality | American |
Net worth
MrBeast has a net worth estimated at around $500 million according to Forbes, making him one of the wealthiest YouTubers.
His earnings primarily come from his successful YouTube channels, with his main channel alone generating up to $54.3 million in yearly earnings.
Additionally, MrBeast has diversified his income streams by launching ventures like MrBeast Burger, which has generated over $100 million in revenue, and Feastables, a snack brand that made more than $10 million in its initial months.
Despite his immense wealth, he is renowned for his philanthropic endeavors, donating millions to various causes like aiding Ukrainian refugees and providing school supplies to students in need.
He aims to use his wealth for charitable purposes, aspiring to open hundreds of homeless shelters and food banks in the future.
How does MrBeast make money on YouTube?
MrBeast earns money on YouTube through high pay-per-1000-views rates, sponsorship deals, and YouTube’s payment system where creators are paid per thousand views.
His early videos enabled him to transition to a full-time YouTube career and fund his philanthropic endeavors.
MrBeast’s unique brand of online philanthropy attracted wealthy sponsors like Quidd, CSGO Lotto, Honey and TikTok, who contribute significant sums to support his giveaways and production costs.
His videos generate substantial revenue through YouTube ads and corporate sponsors, with estimates suggesting he makes around $1-$3 million per video from views and sponsorships.
In 2022, MrBeast earned $54 million from his various YouTube channels alone, showcasing his immense success on the platform.
Additionally, he has diversified his income streams by launching ventures like MrBeast Burger and Feastables, further contributing to his substantial net worth of around $500 million.
What are some of MrBeast’s most successful sponsorship deals?
MrBeast has had successful sponsorship deals with various brands like Quidd, CSGO Lotto, Honey and TikTok, among others.
Notably, the coupon-finding browser extension Honey has sponsored his channel more than 20 times and has seen over a billion views, showcasing a strong partnership.
These brands are drawn to MrBeast due to his positive impact and viral content, with collaborations like the one with Brawl Stars leading to a 41% increase in downloads for the game within five days of their partnership.
MrBeast’s sponsorship deals are estimated to earn him between $308,000 and $431,000 per deal, given his high average video views exceeding 14 million.
His ability to create viral content and his philanthropic values make him an attractive partner for brands seeking positive associations and increased visibility.
How do MrBeast’s sponsorship deals benefit the brands he works with?
MrBeast’s sponsorship deals benefit the brands he works with by associating them with his positive impact, viral content and philanthropic values.
Brands like Honey, CSGO Lotto, and TikTok have sponsored his channel multiple times, with Honey alone garnering over a billion views through their partnership.
MrBeast’s collaborations with brands like Brawl Stars have led to significant increases in downloads and visibility for those companies, showcasing the power of his influence in driving consumer engagement.
Additionally, MrBeast’s ability to create viral content that resonates with millions of viewers makes him an attractive partner for brands seeking positive associations and increased exposure.
Brands and companies owned by MrBeast
MrBeast has diversified his business ventures beyond YouTube, owning brands like MrBeast Burger and Feastables.
MrBeast Burger, a virtual delivery-only restaurant chain, quickly gained popularity and expanded to over 1,000 locations across multiple countries, generating significant revenue and becoming the most popular free app on the Apple Store.
Feastables, a chocolate brand launched by MrBeast, has seen rapid success with over four million bars sold within four months of operation.
The brand’s UK direct-to-consumer launch led to immediate consumer interest and listings in major retailers like Asda and Spar.
Additionally, MrBeast’s philanthropic efforts are channeled through Beast Philanthropy, where all profits from his various endeavors are donated to charitable causes like food pantries for the underserved in the United States.
These ventures showcase MrBeast’s entrepreneurial spirit and commitment to making a positive impact through his business initiatives.
MrBeast Burger
MrBeast Burger is a virtual restaurant chain founded by Jimmy Donaldson, known as MrBeast, in partnership with Virtual Dining Concepts.
The brand began as a virtual delivery-only restaurant concept and quickly gained popularity, expanding to over 1,000 locations across multiple countries.
MrBeast Burger offers a variety of burger meals themed around MrBeast, such as the Nashville Hot Chicken Tender Sandwich.
The brand’s success led to it becoming the most popular free app on the Apple Store in 2021, allowing fans to order MrBeast-themed meals from 1,600 restaurants across the United States.
In 2022, MrBeast Burger reported over a million burgers sold and annual sales of $70 million, with projections to reach $100 million in sales.
Additionally, MrBeast has ventured into the confectionery business with Feastables, a chocolate brand that quickly gained consumer interest and secured listings in major retailers like Asda and Spar in the UK.
These ventures showcase MrBeast’s entrepreneurial spirit and success beyond his YouTube career.
Feastables
Feastables is a chocolate and snack brand created MrBeast.
Launched in January 2022, Feastables offers a range of products, including chocolate bars like MrBeast Bars in flavors such as Original, Almond and Quinoa Crunch.
The brand’s launch included a sweepstakes campaign with over $1 million in prizes, culminating in a video featuring Gordon Ramsay and a $500,000 cash prize for the winner of a chocolate factory challenge.
Feastables quickly gained traction, reportedly making $10 million in its initial months of operation.
The brand expanded its product line to include various chocolate flavors like Milk Chocolate, Milk Crunch, Almond, Peanut Butter, Dark Chocolate and more.
Additionally, Feastables introduced snack bars and cookies under the brand name, along with a line of gummy candies called Karl Gummies in collaboration with Karl Jacobs.
The brand’s success led to international expansion, with products available in the UK at Asda and SPAR stores, as well as in Australia, New Zealand and South Africa.
YouTube channels
MrBeast, also known as Jimmy Donaldson, runs multiple successful YouTube channels, each with a massive following.
His main channel, MrBeast, has 243 million subscribers and features a variety of content ranging from challenge and donation videos to original vlogs.
Additionally, he manages other channels like MrBeast Gaming with 42.3 million subscribers, Beast Reacts with 32.6 million subscribers and MrBeast 2 (formerly MrBeast Shorts) with 37.8 million subscribers.
Apart from his entertaining content, MrBeast is also involved in philanthropy through his channel Beast Philanthropy, where all profits from his various endeavors are donated to charitable causes like food pantries for the underserved in the United States.
His diverse range of channels allows him to engage with different audiences and showcase his creativity and generosity across various platforms.
Cost of videos production
MrBeast’s video production costs are estimated to be around $83,000 per minute, with an annual expenditure of about $120 million for 20 episodes at 72 minutes each.
Despite the seemingly high cost, this translates to only 4% of what some of the most expensive summer movies spend on a per-minute basis.
MrBeast’s investment in video production is considered to deliver significant value compared to other media projects, showcasing the effectiveness of his content creation strategy.Â
Generally, cost of video production can vary widely based on factors like location, complexity, and quality, with average corporate video production prices ranging from £100 to £25,000 in the UK.
Understanding the purpose and target audience of the videos is crucial in determining the budget and ensuring effective content creation within financial constraints.
Most expensive videos produced by MrBeast
Some of the most expensive videos produced by MrBeast include;
Squid Game video – MrBeast spent a significant $3.5 million on the production of a video that recreated scenes from the popular Netflix series Squid Game.
This expense covered full costumes, set design, and practical effects, making it one of his most costly productions.
Island Challenge video – As part of his 100 million subscriber special, MrBeast took subscribers to an island where they competed in challenges to win the island.
While the exact production cost is not confirmed, the island itself was reportedly worth around $2 million, making this video another one of his most expensive endeavors.
These videos exemplify MrBeast’s commitment to creating high-quality and engaging content, often involving substantial investments to deliver unique and entertaining experiences for his audience.
Personal life
MrBeast is currently in a relationship with Thea Booysen.
The couple has been together since February 2022, with Booysen confirming their relationship during an episode of the Wide Awake podcast in October of the same year.
While they have not disclosed many details about their relationship, they have publicly acknowledged each other on social media platforms, sharing pictures together and expressing their affection.
The couple’s vacation photos from the Maldives garnered attention from fans eagerly awaiting confirmation of their relationship.
This new relationship marks a positive turn for MrBeast after his previous relationship with Maddy Spidell ended in early 2022 after three years of dating
What does Thea Booysen do for a living?
Thea is a multifaceted personality involved in various fields.
She holds degrees in law and psychology from the University of Edinburgh and is currently pursuing a Master’s degree in neuropsychology.
Thea is an esports caster for CD Projekt Red, known for The Witcher franchise, and runs her own YouTube and Twitch channels where she enjoys playing competitive card games and engaging with her audience.Â
Additionally, she is a South African novelist, social media star, and author of The Marked Children.
Thea’s diverse interests in gaming, creative writing, and content creation have contributed to her success as a YouTuber, Twitch streamer and author.
Family
MrBeast was born and raised in Wichita, Kansas. He has an older brother named CJ Donaldson, who runs a popular YouTube channel called MrBro.
MrBeast’s mother has been featured in his YouTube videos, such as Surprising My Mom With $10,000+ Home Makeover.
In terms of his father, MrBeast has kept information about him relatively private.
According to reports, his father’s name is Stephen Donaldson, and he left the family when MrBeast was still a child after allegedly abusing his mother.
This difficult family situation has led MrBeast to keep details about his father out of the public eye, focusing instead on his successful YouTube career and philanthropic endeavors.