Logan Paul is an American social media influencer, professional wrestler, YouTuber, entrepreneur and actor.
He gained fame through platforms like Vine and YouTube, where he has millions of subscribers.
Logan is also known for his involvement in boxing matches, acting roles in TV shows and films and his podcast, Impaulsive.
Additionally, he has ventured into the WWE, competing on the SmackDown brand and holding the WWE United States Championship.
Despite controversies, such as posting inappropriate content on YouTube, Logan has maintained a significant following and diversified his career across various entertainment sectors.
Net worth | $150 million |
Profession | Influencer, professional wrestler, YouTuber, entrepreneur, actor |
Date of birth | April 1, 1995 |
Nationality | American |
Background and early life
Logan was born on April 1, 1995, in Westlake, Ohio, to parents Pamela Stepnick and Gregory Paul.
Raised alongside his younger brother Jake, Logan began creating videos for a YouTube channel called Zoosh at the age of 10.
He attended Westlake High School, excelling in football and wrestling. Despite initially majoring in industrial engineering at Ohio University, he dropped out in 2014 to pursue a full-time social media career.
Logan gained early recognition on Vine, a now-defunct video-sharing app, where his comedic sketches attracted millions of followers.
Transitioning to YouTube after Vine’s closure, he established himself as a prominent content creator with daily vlogs and diversified into acting, music and boxing.
Net worth
Logan’s net worth is estimated to be $150 million as of early 2024.
His earnings stem from various sources, including YouTube, where he has millions of subscribers, generating substantial ad revenue and sponsorships.
Additionally, Logan has diversified his income through ventures like boxing matches, acting roles, podcasting, and his clothing brand, Maverick.
He also holds a stake in the energy drink brand Prime, which has contributed significantly to his wealth.
UFC deal
Logan recently made headlines by securing a significant deal with the UFC, where Prime Hydration, a brand he co-founded with KSI, became the official sports drink of the UFC.
This partnership involves Prime Hydration being prominently featured at UFC events, including having its logo displayed across the Octagon and during press conferences, marking a major milestone for the brand and showcasing its growth since its launch in 2022.
The collaboration between Logan, KSI, and the UFC President, Dana Whit, highlights the strategic positioning of Prime Hydration in the sports industry, leveraging their social media influence and global reach to promote the brand to millions of fans worldwide.
This deal signifies a significant step for Prime Hydration in expanding its market presence and establishing itself as a key player in the sports drink industry.
WWE sponsorship deal
Logan recently secured a groundbreaking sponsorship deal with WWE, making Prime Hydration the exclusive Official Hydration Drink Partner of WWE, marking the largest sponsorship deal in WWE history.
This partnership allows Prime Hydration to be prominently featured at WWE events, including WrestleMania and Money in the Bank, with unprecedented exposure and integration within key WWE assets.
The deal, undisclosed in financial terms, highlights the brand’s significant growth since its launch in 2022, surpassing $1.2 billion in annual sales in 2023.
Despite controversies surrounding Prime Energy’s caffeine content, Prime Hydration’s collaboration with WWE and UFC showcases its strategic brand positioning and expansion into the sports industry.
Impaulsive Podcast
Logan’s podcast, Impaulsive, has been a platform where he discusses various topics and engages with guests.
The podcast has faced controversies, but it has also been a space for Logan to address serious issues like Black Lives Matter and anti-racism, showcasing a side of him that fans and critics have praised for growth and maturity.
Additionally, Logan has invited Coffeezilla, a YouTuber known for investigating scams, onto his podcast to address allegations related to the CryptoZoo project, demonstrating a willingness to engage in discussions and clear the air.
The podcast has been a significant part of Logan’s public image, providing a platform for him to share his thoughts, interact with guests, and address both personal and societal issues.
Prime Hydration
Prime Hydration is a product co-founded by Logan and KSI.
It is an energy drink that aims to disrupt the sports energy drink market by offering a healthier, tastier and more affordable alternative.
Prime Hydration contains 10% coconut water, antioxidants, and electrolytes, available in eight different flavors.
The brand has gained significant success, with Logan mentioning that Prime made $250 million in retail sales and grossed $110 million internally within a year of its launch.
Additionally, in January 2023 alone, Prime generated an additional $45 million in sales.
The success of Prime Hydration can be attributed to the marketing strategies employed by KSI and Logan Paul, leveraging their massive online presence, fan base, and social media influence to create hype around the product even before its official launch.
The exclusivity and desirability of Prime Hydration have been maintained by keeping demand high and supply limited, similar to the business model of Supreme.
Maverick Apparel
Maverick Apparel is a brand that offers trail running apparel and accessories for outdoor enthusiasts.
They provide a range of products including sweaters, caps, beanies, tees and footwear designed for trail running.
The brand is available on various platforms like Maverick Race, Amazon.co.uk, Etsy UK and Maverick Apparel Ltd in Poole.
Maverick Apparel Ltd was previously known as TOA Merch Ltd and operates as a private limited company specializing in retail sales.
Customers can find unique and custom handmade pieces from Maverick Apparel on Etsy UK.
Car collection
Logan’s car collection includes a Mercedes Benz G550 4X4, a Mercedes ‘Maverick’ Sprinter Van, a Dodge Challenger SRT8, a Polaris Slingshot and a Ford Bronco.
His collection features unique and customized vehicles like the ‘Cool Bus,’ a fully-customized school bus costing £95,000, and the Polaris Slingshot, a three-wheeled vehicle.
Notably, Logan’s Dodge Challenger SRT8, a muscle car, was given away to a member of the Maverick Club in 2020.
His Mercedes Benz G550 4X4, known as ‘Yeti,’ and the Sprinter Van are standout pieces in his collection.
Real estate properties
Logan’s real estate portfolio includes his Encino compound in California, which he listed for $8.99 million and later sold for $7.4 million.
The property, located at 4546 White Oak Ave., was sold with the assistance of brokers Josh & Matt Altman.
Vine career
Logan’s career took off on the video-sharing app Vine, where he gained immense popularity with millions of followers.
His success on Vine led to him becoming one of the platform’s most popular creators, known for his comedic, creative and energetic style.
Logan’s rise to fame on Vine paved the way for his success on YouTube, where he diversified his content and engaged with a broader audience.
Transition to YouTube
Logan transitioned to YouTube after gaining popularity on the now-defunct video-sharing app Vine.
Following Vine’s closure, Logan shifted his focus to YouTube, where he continued creating content and engaging with his audience.
His transition to YouTube was seamless due to his existing fan base and the opportunity to reach a broader audience on the platform.
Logan’s energetic and comedic style resonated well with viewers, allowing him to maintain and grow his following on YouTube.
This move enabled Logan to diversify his content, explore new creative avenues, and further solidify his presence in the digital entertainment industry.
Boxing career
Logan’s boxing career has been eventful, with a total of 4 fights; his record currently stands at 1 win, 1 loss, and 2 draws.
Notable matches include his draw against KSI in November 2019 and his victory over Dillon Danis in October 2023.
Despite recent reports suggesting his retirement from boxing after becoming the WWE United States Champion, it appears that Logan’s statement about retiring was made in a sarcastic tone during an interview on Fox Business.
Given his history of sarcasm and the potential for lucrative fights in the future, it is likely that Logan will continue boxing if the right opportunities arise.
Suicide Forest controversy
In 2017, Logan posted a video showing a dead body in Japan’s Aokigahara forest, known as the “suicide forest”, on his YouTube channel.
The video sparked widespread backlash and criticism for its insensitive handling of a sensitive topic.
Despite blurring the face of the deceased, Logan faced severe repercussions, including losing advertising revenue and being removed from Google Preferred.
The fallout from the video led to a lawsuit against Logan by a production company, claiming financial losses due to the controversy.
He later expressed regret and acknowledged the incident as a turning point in his life, leading to personal growth and a shift in his content towards more positive and socially conscious themes.
The controversy highlighted the need for responsible content creation and the impact of social media influencers on sensitive issues.
Family
Logan’s family includes his parents, Pam Stepnick and Greg Paul, and his brother, Jake Paul.
The Paul brothers, Logan and Jake, rose to fame on social media platforms like Vine and YouTube.
Despite their parents’ divorce when they were young, Pam and Greg supported their sons’ ambitions.
Pam is described as the sweet, supportive mother figure, while Greg has a tougher exterior.
The brothers’ relationship has been marked by both rivalry and collaboration, with their feud leading to increased fame.
Their parents have embraced their public personas, with Greg taking a backseat after initially being involved in their boxing endeavors.
The Paul family’s journey from Ohio to global fame, including boxing matches and business ventures, has been eventful and has garnered significant attention.
Jake Paul’s net worth
Jake’s net worth is estimated to be around $80 million in 2024.
He has amassed this wealth through various endeavors, including his successful boxing career, merchandise sales, YouTube content creation, and lucrative brand partnerships.
In 2021, Jake’s earnings soared to $45 million primarily from his involvement in three professional boxing matches.
Additionally, he earned $5 million from endorsements and revenue generated through his social media presence.
His revenue streams are diverse, with significant income generated from boxing events, merchandise sales, YouTube, and brand partnerships.
Jake’s net worth is expected to continue to rise as he expands his brand and capitalizes on his popularity in the digital realm and the boxing world.