ASAP Rocky is an American rapper known for his meteoric rise in the rap scene, transitioning from the tough neighborhoods of New York to international stardom.
He is a member of the hip hop collective ASAP Mob, from which he derived his moniker.
Rocky’s musical career took off with the release of his single, Peso, in 2011, leading to the debut mixtape, Live. Love. A$AP and subsequent successful albums like Long. Live. A$AP and Testing.
Beyond music, he has ventured into fashion, modeling, and business investments, amassing a significant net worth.
Notably, Rocky is in a high-profile relationship with music star Rihanna, and the couple has two children together. His impact extends to fashion, design and even whisky entrepreneurship, solidifying his status as a cultural icon.
| Net worth | $20 million |
| Profession | Rapper |
| Date of birth | October 3, 1988 |
| Nationality | American |
Background and early life
Rocky, born Rakim Athelaston Mayers on October 3, 1988, in Harlem, New York City, had a challenging upbringing.
At a young age, he faced adversity, with his father being incarcerated for drug offenses when he was 12, and tragically losing his older brother to violence a year later.
These experiences fueled his passion for music, leading him to start rapping at the age of 8.
Despite the hardships, Rocky’s determination to succeed in the rap industry grew.
He began his professional career in 2011 with the release of his single, Peso, which garnered significant attention and radio play.
This success paved the way for his debut mixtape, Live. Love. A$AP, and subsequent record deals with major labels.
Rocky’s journey from a troubled neighborhood to international fame showcases his resilience and talent, solidifying his position as a prominent figure in the music industry.
Net worth
Rocky’s net worth is estimated to be around $20 million, derived from his successful music career, including album sales, tours, merchandise sales and collaborations with other artists.
Additionally, his entrepreneurial ventures, such as his creative agency AWGE, have contributed to his financial success.
Despite facing legal challenges over the years, including a high-profile incident in Sweden in 2019, Rocky has managed to maintain a substantial net worth.
His influence extends beyond music into the fashion industry, where he has secured partnerships with renowned brands like Calvin Klein and Dior Homme.
Furthermore, his foray into acting, with roles in films like Dope and Monster, has also added to his wealth.
Despite the legal hurdles he has faced, Rocky’s net worth remains impressive, showcasing his resilience and diverse talents.
Endorsement deals
Rocky has secured lucrative endorsement deals that have significantly contributed to his financial success and overall net worth.
One of his notable partnerships is with Under Armour, a major sportswear label.
In a strategic move, Under Armour signed Rocky as an endorser, aiming to leverage his influence in the fashion world to enhance the brand’s image and reach.
This partnership goes beyond traditional endorsements, focusing on positively impacting the lives of youths in underserved communities through philanthropic initiatives and community-based programs.
The collaboration with Under Armour not only involves promoting sportswear products but also centers around developing new products and creating innovative community centers where students and families can engage in various creative activities.
This endorsement deal highlights Rocky’s ability to transcend music and fashion, using his platform to make a meaningful difference in underserved communities while aligning with brands that share his vision for social impact and creativity.
Business ventures
Rocky has diversified his portfolio through various business ventures, showcasing his entrepreneurial acumen and interest in different industries.
In 2022, he launched a furniture design studio called HOMMEMADE, collaborating with Italian furniture label Gufram to create the Shroom CACTUS®.
This venture into home decor and furniture highlights his passion for design and adds a new dimension to his investment portfolio.
Additionally, in the same year, Rocky ventured into the whiskey industry by collaborating with Global Brand Equities (GBE) and E. & J. Gallo to establish Mercer + Prince, a blended Canadian whiskey brand.
This two-year venture resulted in a whiskey matured in American white oak barrels for over four years, inspired by Japanese Mizunara wood.
The release of Mercer + Prince through exclusive pre-sales and retail locations demonstrates his strategic approach to entering new markets and diversifying his business interests.
Furthermore, Rocky has shown a keen interest in investing in stocks, particularly in the fintech sector.
His investment in Klarna, Europe’s largest privately held fintech company, in 2021 exemplifies his ability to identify promising opportunities and align himself with innovative companies.
These business ventures underscore Rocky’s versatility, financial savvy and commitment to exploring diverse sectors beyond music and fashion.
Car collection
Rocky boasts an impressive car collection that reflects his taste for luxury and high-performance vehicles.
With a total of 12 cars in his possession, his collection includes a diverse range of prestigious brands.
Among his notable cars are 3 Lamborghinis, 2 Ferraris, 1 BMW sedan, 2 Rolls Royces, one Cadillac, one Lexus and a customized car from Mercedes-Benz.
One standout vehicle in his collection is the Rolls Royce Cullinan, a luxury SUV known for its opulence and comfort.
This model, priced at $330,000, features a 6.7L Twin-turbocharged V12 engine producing 563 horsepower and 627 lb-ft of torque.
Another highlight is the Lamborghini Aventador SVJ, the most expensive car in Rocky’s fleet, valued at $517,770.
This supercar is powered by a 6.5L Naturally Aspirated V12 engine generating an impressive 759 horsepower and 531 lb-ft of torque, capable of accelerating from 0 to 60 mph in just 2.6 seconds and reaching a top speed of 217 mph.
These luxury and high-performance vehicles in ASAP Rocky’s car collection exemplify his affinity for top-tier automotive craftsmanship and design.
Real estate
Rocky’s real estate portfolio includes a mix of luxurious properties in prestigious locations, showcasing his penchant for high-end living.
In 2022, he and Rihanna purchased a lavish mansion in Beverly Hills for $13.8 million, exemplifying their shared taste for opulent residences.
Additionally, Rocky owns a 4,321-square-foot home in the Beverly Grove neighborhood of Los Angeles.
This property gained notoriety in 2017 when robbers stole jewelry worth $1.6 million from it.
Furthermore, he used to lease an apartment in New York City’s trendy Soho neighborhood, facing legal issues with his former landlord.
The rapper also reportedly owns a home in the upscale area of Mayfair in London, although details about this property remain undisclosed.
These real estate investments reflect Rocky’s affinity for luxury living and prestigious locations, underlining his commitment to building a diverse and impressive property portfolio.
Early career
Rocky’s early career was marked by his resilience and determination to succeed in the music industry despite facing personal challenges.
Growing up in Harlem, New York City, he was exposed to the harsh realities of life, with his father incarcerated for drug offenses and the tragic loss of his older brother to violence.
Despite these hardships, Rocky’s passion for music led him to start rapping at a young age.
He began his professional career in 2011 and quickly gained attention with his unique style and sound.
Before his breakthrough, Rocky navigated the complexities of the music industry, honing his craft and building connections that would later contribute to his success.
His early career was characterized by a relentless pursuit of his musical aspirations, showcasing his dedication and talent even before achieving widespread recognition.
Breakthrough
Rocky’s breakthrough in the music industry came with the release of his single, Peso, in 2011, which garnered significant attention and radio play.
This success led to the debut of his mixtape, Live. Love. A$AP, which propelled him into the spotlight.
Following the mixtape’s success, Rocky signed a lucrative $3 million record deal with Polo Grounds Music, a subsidiary of Sony/RCA.
This breakthrough not only solidified his position in the rap scene but also opened doors for collaborations with renowned artists and the release of successful albums like Long. Live. A$AP and At. Long. Last. A$AP.
His unique style, lyrical prowess, and ability to blend various musical influences contributed to his rapid rise to fame and established him as a prominent figure in hip hop and beyond.
Awards and accolades
Rocky has received notable awards and accolades throughout his career, recognizing his impact on the music and fashion industries.
In 2023, he was honored with the Virgil Abloh Award at the HFR 16th Annual Fashion Show & Style Awards, a significant achievement that highlighted his influence in the fashion world.
This award, named after the late fashion designer Virgil Abloh, symbolized Rocky’s unique style and contributions to the fashion landscape.
The ceremony took place at the iconic Apollo Theater in Harlem, underscoring Rocky’s connection to his roots and the recognition he has garnered on a global scale.
Additionally, his musical achievements, including chart-topping albums like Long. Live. A$AP and successful collaborations with artists like Kanye West, Future and MIA, have solidified his position as a prominent figure in the music industry.
These awards and accolades showcase ASAP Rocky’s versatility, talent and enduring impact across multiple creative domains.
Philanthropic efforts
Rocky has been actively involved in philanthropic efforts, demonstrating his commitment to giving back to the community.
In a heartwarming gesture, he donated 120 meals to a homeless shelter in New York City, a place where he and his mother once resided.
This act of generosity, especially ahead of Thanksgiving, showcases his dedication to supporting those in need and making a positive impact on his community.
Additionally, Rocky’s involvement in philanthropy extends to supporting various charities and causes.
While specific details about his philanthropic endeavors are not extensively detailed in the provided sources, his actions reflect a genuine desire to contribute to social causes and help those less fortunate.
By engaging in charitable activities and giving back to his community, Rocky exemplifies the importance of using his platform and resources to make a difference in the lives of others.
Legal issues
Rocky has faced several legal issues throughout his career, ranging from assault charges to legal disputes with former associates.
In 2012, he pleaded guilty to attempted grand larceny in New York City after allegedly attacking two men who were taking photos of him during a verbal altercation.
This incident resulted in three days of community service and a $250 fine.
In 2015, Rocky dealt with a legal battle with his former manager, Geno Sims, over an alleged breach of agreement, which led to mutual lawsuits that were eventually dropped in 2019.
One of the most high-profile legal incidents involved his arrest in Sweden in 2019 for gross assault after a violent altercation in Stockholm.
Despite international attention and support from celebrities like Kanye West and Kim Kardashian, he was found guilty but did not serve additional jail time beyond his pre-trial detention.
More recently, in 2022, Rocky was arrested at Los Angeles International Airport in connection with a shooting incident in California.
He was accused of shooting a man during an argument, posting bail of $550,000, and is facing charges of assault with a semi-automatic firearm, which could result in a lengthy jail sentence if convicted.
These legal challenges have punctuated ASAP Rocky’s career, showcasing the complexities and controversies he has navigated within the legal system.
ASAP Rocky family
Rocky comes from a family marked by both challenges and tragedy.
His parents are Renee Black and Adrian Mayers.
Adrian, an acclaimed businessman and convicted substance dealer, faced legal troubles and was incarcerated for selling narcotics.
Tragically, he passed away in 2012 due to pneumonia while still serving his jail time.
Renee, a former American assistant nurse, has endured significant hardships, including the loss of a son and a daughter, homelessness and her husband’s imprisonment.
She named Rocky after one-half of the hip-hop duo Eric B and Rakim, showcasing her love for music.
Rocky also had siblings, an older brother named Ricky who was tragically murdered at the age of 20 by a rival dealer, and an older sister named Erica, both deceased.
These family experiences have shaped Rocky’s journey, highlighting the resilience and challenges he has faced on his path to success.
Relationship with Rihanna
Rocky’s relationship with Rihanna has been a significant aspect of his personal life, marked by public appearances, declarations of love and the joy of welcoming children together.
The couple confirmed their relationship in November 2020 and have since become parents to two children.
Their relationship timeline is filled with moments of affection and support, from attending red carpet events like the Met Gala to sharing intimate milestones like Rihanna’s pregnancy and the birth of their son.
Rocky has openly expressed his deep affection for Rihanna, referring to her as “the love of my life” and emphasizing the importance of their bond.
Their relationship has been characterized by mutual respect, transparency, and a shared commitment to building a life together.
Through public gestures of support, joint appearances, and heartfelt statements, Rocky and Rihanna’s relationship exemplifies a strong connection built on love, trust and a shared journey into parenthood.
