Adrian Portelli is a 34-year-old car enthusiast and online promotions guru from Melbourne.
He founded LMCT+, a promotions and giveaway platform focusing on luxury vehicles and prestige houses, which has become Australia’s largest car community.
Portelli’s net worth is reported to be $1 billion, and he is known for his philanthropic efforts through The Little Legends Foundation, supporting children with chronic illnesses.
His net worth is reported to be over $1 billion, and he is known for his philanthropic efforts through The Little Legends Foundation, supporting children with chronic illnesses.
Portelli’s gained significant attention for purchasing three houses on The Block in 2023 for $12.4 million, showcasing his strategic bidding tactics and business acumen.
| Net worth | $1.30 billion |
| Profession | Promotions guru |
| Date of birth | January 26, 1989 |
| Nationality | Australian |
Background and early life
Portelli was born on January 26, 1989, in Melbourne, Australia.
Growing up, he was exposed to the business world from an early age, demonstrating an entrepreneurial spirit by engaging in activities like selling lemonade stands and organizing garage sales.
Despite dropping out of university, he ventured into tech startups in Los Angeles, where he developed successful apps, showcasing his knack for identifying market opportunities and turning ideas into profitable ventures.
Portelli’s early family life and experiences working in his father’s auto garage laid the foundation for his future successes.
Net worth
Portelli’s net worth is an impressive $1.30 billion, as reported by various sources.
His wealth stems from his successful business ventures, particularly LMCT+, a luxury car community and promotions platform that has garnered significant success and revenue.
Portelli’s strategic investments in real estate, including high-value properties like Melbourne’s most expensive penthouse, have also played a crucial role in accumulating his wealth.
Additionally, his passion for luxury cars and involvement in online competitions have further contributed to his financial success, solidifying his position as a prominent entrepreneur with a remarkable net worth.
LMCT+
LMCT+ is a thriving luxury car community and promotions platform founded by Portelli.
LMCT+ operates as a trade promotions lottery business, where members pay subscription fees for raffle tickets and access to exclusive discounts from over 600 retail businesses, known as Mates Discounts.
The subscription model offers different tiers, each providing varying benefits like raffle tickets and discount access.
Portelli’s strategic approach includes enticing consumers with limited access promotions to become full-fledged members, driving revenue and membership growth.
Initially struggling with a subscription model, LMCT+ found success through single payment packages promoted on social media before transitioning to subscription plans.
Portelli’s collaboration with social media influencers like Willem Powerfish and Troy Candy further boosted LMCT+’s visibility and membership base.
How does LMCT+ generate revenue?
LMCT+ generates revenue primarily through a subscription-based model where members pay a monthly fee for access to exclusive discounts, car giveaways and other services offered by the platform.
The company reported generating $60 million in revenue in a year through the sale of subscriptions that varied in price, with some costing up to a certain amount.
Additionally, LMCT+ partners with businesses across Australia to provide substantial discounts to its members, creating a value proposition that attracts subscribers willing to pay for the benefits and opportunities available within the community.
The platform’s success is also fueled by its strategic giveaways of high-value items like cars, boats and houses, enticing individuals to join the membership-based community for a chance to win these prizes, further contributing to the company’s revenue stream.
Car collection
Portelli has a remarkable car collection featuring collectible supercars like Lamborghinis, McLarens and Koenigseggs.
His collection includes a McLaren Senna GTR, which was hoisted by a crane into his $39 million 57th-floor penthouse in Melbourne.
The McLaren Senna GTR is a track-only car with a 4.0-liter twin-turbocharged V-8 engine and is limited to just 75 models.
Portelli is recognized for his engagement in the Australian media, particularly for his involvement in the house renovation TV show, The Block and his high-value raffle-based subscription business.
Real estate portfolio
Portelli purchased a Gold Coast mansion in a spontaneous $2.3 million deal, previously owned by international DJ group New World Sound.
Additionally, he reportedly owns another property on Queensland’s Hope Island and is in the process of building a house in Sanctuary Cove, a few streets away from his recent purchase.
Furthermore, in November 2023, Portelli acquired a Gisborne home, located 45 minutes from Melbourne’s CBD, after a couple complained about the property, showcasing his diverse real estate investments.
Portelli’s real estate ventures complement his success in the luxury car industry, particularly through his company LMCT+, which focuses on luxury vehicles and prestige houses.
The Block acquisition
Portelli, the Australian entrepreneur known as Mr. Lambo, made headlines for his acquisitions on The Block.
During the 2023 season, he purchased three multi-million dollar houses on the show, totaling $12.4 million.
Portelli acquired Steph and Gian’s house with an opening bid of $5 million, followed by Eliza and Liberty’s house for $4.3 million, and Kyle and Leslie’s house for $3.1 million.
Despite facing challenges in giving away these properties through raffles, Portelli’s strategic bidding showcased his determination and business acumen.
His purchases stirred excitement and speculation, with each house reflecting unique styles and features that attracted attention from viewers and participants alike.
Portelli’s involvement in The Block not only demonstrated his flair for luxury real estate but also highlighted his willingness to engage in high-stakes auctions to secure properties that captured his interest and investment vision.
Family
Portelli grew up in a loving environment with his parents and two brothers.
Both of his elder brothers are currently married, and Adrian, who is unmarried, has a close bond with his nieces and nephews, who are currently the love of his life.
Despite limited information about his parents’ names, Portelli’s family background reflects a supportive upbringing that has influenced his entrepreneurial journey and achievements in the luxury car and real estate industries.
His family ties and upbringing have likely played a role in shaping his values and drive for success, evident in his diverse business ventures and philanthropic efforts aimed at giving back to the community, such as through the Little Legends Foundation.
Is Adrian Portelli married?
Portelli does not have a publicly known girlfriend or partner at the moment.
Despite his significant success in the luxury car industry and real estate investments, details about his romantic relationships are not available in the public domain.
Portelli’s focus seems to be on his career, philanthropic endeavors, and family relationships, reflecting his dedication to his business ventures and community initiatives.
