In today’s digital age, news websites have become a go-to source for people seeking reliable and up-to-date information.
In Kenya, several news websites have emerged, providing a diverse range of content to cater to the needs of different audiences. From breaking news, in-depth analysis, to feature stories, these websites have transformed the way people consume news.
To shed light on the matter, this article will provide an overview of some of the leading news websites in Kenya, along with their average monthly visits as reported by SimilarWeb.
It’s worth noting that SimilarWeb is a reputable analytics company that provides website traffic data, but the figures should be taken as estimates rather than exact numbers. Without further ado, let’s take a closer look at the most visited news websites in Kenya.
Top news websites in Kenya and monthly visits
| Website | Average Monthly Visits |
| Nation | 11.2 Million |
| The Star | 4.8 Million |
| East Africa | 713.8K |
| Business Daily | 2.5 Million |
| Kenyans | 3.8 Million |
| Capital FM | 568.1K |
| TUKO | 6.6 Million |
| Kenyan Post | 541.7K |
| The Standard | 4.5 Million |
| Citizen Digital | 2 Million |
| People Daily | 344K |
| K24 TV | 787.7K |
| Mpasho | 750K |
| Kenya Moja | 300.1K |
| PulseLive | 464.1K |
| Ghafla | 661.1K |
Top news websites in Kenya
1. Nation Africa
Nation.africa is a news website that provides news and information about Kenya, Africa, and the world. The website was launched in June 2020 and is operated by the Nation Media Group, which is one of the largest independent media houses in East and Central Africa.
Nation.africa covers a wide range of topics, including politics, business, sports, lifestyle, and entertainment, among others.
The website also features opinion pieces from various contributors, including experts and analysts, and provides a platform for readers to engage with the content through comments and social media.
2. The Star
The-star.co.ke is a Kenyan online news website that covers a wide range of topics including news, politics, business, sports, entertainment, technology, and lifestyle.
The website was launched in 2007 and is owned by Radio Africa Group, which is one of the leading media companies in Kenya.
The-star.co.ke has a team of experienced journalists who provide in-depth and up-to-date coverage of events happening in Kenya and around the world.
The website has a user-friendly interface and is accessible on desktop and mobile devices. It also has a social media presence on platforms such as Twitter, Facebook, and Instagram.
3. The East African
The EastAfrican is a leading online news platform that covers news and current affairs in East Africa, including Kenya, Tanzania, Uganda, Rwanda, Burundi, South Sudan, and Ethiopia.
It provides news in various categories such as business, politics, sports, health, technology, and entertainment.
The website is owned by Nation Media Group, which is the largest independent media house in East and Central Africa.
In addition to its online platform, The EastAfrican also publishes a weekly print edition that provides comprehensive coverage of regional news and analysis.
4. Business Daily Africa
Business Daily Africa is a leading business news publication in Kenya and East Africa. It provides in-depth coverage of business, finance, and economic news and analysis, as well as insights and opinions on a wide range of topics affecting businesses and industries in the region.
The publication is part of the Nation Media Group, which is one of the largest media companies in East Africa. Business Daily Africa publishes both online and print editions, and it has a team of experienced journalists and editors who provide timely and accurate coverage of the latest business news and trends.
Business Daily Africa covers a wide range of topics, including banking and finance, technology, energy, agriculture, real estate, and manufacturing, among others. It also provides coverage of international business news and events that have an impact on the East African region.
5. Citizen Digital
Citizen Digital is a digital news platform based in Kenya, East Africa. It is a subsidiary of Royal Media Services, one of the largest media companies in Kenya.
Citizen Digital provides news and information on various topics such as politics, business, sports, entertainment, and technology. The platform was launched in 2016, and it has since become one of the most popular news sources in Kenya, with a significant following on social media.
Citizen Digital publishes news in real-time, with updates and breaking news stories available as they happen. The platform also features video and photo coverage of major events, as well as opinion pieces and analysis from experts in different fields
6. Kenyans
Kenyans.co.ke is a Kenyan news website that provides news and information about various topics such as politics, business, sports, entertainment, and lifestyle. The website was founded in 2015 and has become a popular source of news and information in Kenya and beyond.
Kenyans.co.ke is known for its extensive coverage of local news stories, including breaking news and in-depth analysis of events. The website also features a range of multimedia content, including videos, photos, and infographics.
7. Tuko
Tuko.co.ke is a Kenyan news and entertainment website that covers a wide range of topics including politics, sports, technology, business, and lifestyle. It was launched in 2015 and has since grown to become one of the most popular news websites in Kenya, with a large and active user base.
Tuko.co.ke offers a mix of original reporting, curated content from other sources, and user-generated content. The website’s editorial team consists of experienced journalists and writers who produce high-quality, informative, and engaging content for its readers.
8. Standard Media
Standard Media is the website for The Standard Group, which is a leading multi-media organization in Kenya. The Standard Group comprises several media outlets, including The Standard newspaper, KTN television, Radio Maisha, and The Nairobian newspaper.
The Standard newspaper is one of the oldest newspapers in Kenya, having been in circulation since 1902.
The website, standardmedia.co.ke, provides up-to-date news on various topics, including politics, business, sports, entertainment, and lifestyle. It also features opinion pieces, blogs, and videos, making it a comprehensive source of information for its readers.
9. Mpasho
Mpasho is a popular Kenyan entertainment news website that covers news, gossip, and trends in the Kenyan entertainment industry.
The website was launched in 2014 by Radio Africa Group, a leading media company in Kenya. Mpasho covers a wide range of topics, including music, celebrity news, movies, fashion, and lifestyle.
The website also features user-generated content, including blogs, videos, and photos. Mpasho has become a go-to source for many Kenyans looking for the latest entertainment news and trends in the country.
10. Ghafla
Ghafla is a Kenyan online entertainment news and gossip website. It was founded in 2012 by Samuel Majani and has since become one of the most popular entertainment news sources in Kenya and East Africa.
The website covers a wide range of topics, including music, movies, fashion, celebrity gossip, and events. Ghafla has a team of writers who produce original content as well as aggregate news and gossip from other sources.
The website also allows users to submit their own stories and gossip, which are then reviewed and published by the Ghafla team.
Other top websites include;
- Capital FM
- Kenyan Post
- People Daily
- K24 TV
- Kenya Moja
- Pulselive
SimilarWeb
SimilarWeb is a web analytics platform that provides data on website traffic, user engagement, and online marketing strategies for businesses and organizations.
It uses a variety of sources, including web crawlers, ISP data, and proprietary algorithms to collect and analyze data from millions of websites around the world.
The platform provides insights into a website’s traffic sources, including search engines, social media, referrals, and advertising campaigns, as well as demographic and geographic information about its visitors.
It also allows users to track their competitors’ online performance, including their traffic sources, popular content, and advertising strategies.
SimilarWeb is used by digital marketers, business analysts, and other professionals to understand and optimize their online presence, improve their search engine optimization (SEO), and develop effective online marketing campaigns.
